Big rounded sunglasses and a jovial free spirit: here we are with the Wildfox Couture 2016 swimwear campaign, whose summery vibes have been perfectly entitled as ‘Pacific Coast Dreams’. And it surely was a dreamlike version of a swim campaign, photographer Mark Hunter lensing models Paige Watkins and Keilani Asmus, who really exude a festive attitude and could make anyone currently living in the Northern Hemisphere envy those who live in the Southern part of our beloved Earth. Hey, you can already shop these pieces on Wildfox.com getting ready for the cheerful summer days to arrive!
Like in a perfect remake version of Katy Perry’s California Girls, Watkins and Asmus prove to be at ease with what they are wearing, showing off their toned physique across the beaches of California State Route 1. Their cheerful vibes got probably affected by the collection’s free spirit as well, the carefree patterns and jocose lines being absolutely perfect for those who like to stay at the beach all day long, playing volleyball during the morning and chilling while having a bonfire picnic at night.
Both the bikinis and one-pieces in the Wildfox Couture swimwear 2016 collection focus on diversity, as they come adorned with different prints and cute girly motifs and appliqués. Regarding the prints, one may find both friendly designed patterns such as hearts, flowers and ice creams, as well as more classics and low-profile solid-colored prints. Rompers, maxi and midi dresses, tank tops and flared t-shirts come in such prints, too, slightly exploring next summer’s boho-chic influences, treating us to floor-length white embroidered maxi dresses, for instance. Such influences also affect the collection’s summer hats and rounded sunglasses, the oversized dramatic version being all about the upcoming summer 2016 eyewear trends.
Some of the collection’s most iconic and cool protagonists are the many ruffled bikinis, the ruches of which also balance the figure and could help those who are not that happy about their silhouette get more self-confident. There is also a range of trikinis included in the collection, the cut-outs adding a sensual touch of femininity while at the same time evoking characteristic sporty-chic ease.
A more urban-chic version of the traditional Seventies-inspired psychedelic tie-dye print embellishes two of the collection’s key pieces, which could be easily combined with a pair of denim shorts and one of the line-up’s crop tops. As for the floral and botanical prints, one really has an embarrassing array of options to choose from. For those who are looking for romantic items, those cute daisies could be the best choice, while those who are looking for more surfer-appropriate designs should definitely consider buying one of Wildfox Couture’s light-blue floral swimsuits.
Last but not least, if you are directly going from a day at the beach to a swimming pool party, there’s a long, embroidered night-blue dress with a dramatic frontal slit that is just waiting for you!
Photos courtesy of Wildfox Couture