Swimsuits in the summertime are usually all beachy, bright and tropical, yet one swimwear line deserves special attention due to the style concept it evokes. This is certainly our favorite Aussie swim brand Zimmermann, as it always knows how to look different and iconic every time. The brand’s new resort campaign does precisely what a swim campaign actually should do – grab’s the attention and stirs the aspirations of the viewer. Lensed by Simon Lekias with styling and creative direction by Tamila Purvis and Emil Vrisakis, the latest Zimmermann Resort 2012 campaign steams up the room the shoot took place in and shows a myriad of drop-dead sizzling swimsuit designs, hinting the style secrets of heating up the beach instantly. The campaign fronts models Nicole Pollard and Lydia Collins.
The Zimmermann Resort 2012 collection features some of the sexiest and steamiest swimsuit styles of the new season. The campaign all radiates steam room hotness, when your skin feels damp to the bones and wearing less becomes obligatory. Trainers, tiled locker rooms and gym towels add an athletic vibe to the campaign, which is skillfully broken by the feminine floral prints and striking swimsuit designs. These are also versatile pieces that translate from the beach to the pool, sauna and even away from these places. No doubt, many will find a Zimmermann bikini top to be a perfect crop top alternative too.
The dominance of Zimmermann’s signature floral prints and bold color palette is what we expect from the collection, and each design comes stamped with these features. The brand mixes things up and straddles the divide between two main style directions – femininity and toughness. While the romantic florals are responsible for the feminine aspect, we can see also exotic snakeskin prints that are daring and tough at the same time. A gorgeous pale pink floral printed design adorned with ruffles and a fierce snakeskin printed one-shoulder bandeau lead the entire collection and reflect both of the style concepts mentioned above.
Channeling an ‘80’s athletic vibe, the Zimmermann Resort 2012 Campaign shows the way to look glamorous and hot while on the beach. Skim through these temperature-raising looks and pick your perfect matches to turn up the heat this summer!
Photos courtesy of Zimmermann