Zimmermann Resort 2012 Campaign

Swimsuits in the summertime are usually all beachy, bright and tropical, yet one swimwear line deserves special attention due to the style concept it evokes. This is certainly our favorite Aussie swim brand Zimmermann, as it always knows how to look different and iconic every time. The brand’s new resort campaign does precisely what a swim campaign actually should do – grab’s the attention and stirs the aspirations of the viewer. Lensed by Simon Lekias with styling and creative direction by Tamila Purvis and Emil Vrisakis, the latest Zimmermann Resort 2012 campaign steams up the room the shoot took place in and shows a myriad of drop-dead sizzling swimsuit designs, hinting the style secrets of heating up the beach instantly. The campaign fronts models Nicole Pollard and Lydia Collins.


The Zimmermann Resort 2012 collection features some of the sexiest and steamiest swimsuit styles of the new season. The campaign all radiates steam room hotness, when your skin feels damp to the bones and wearing less becomes obligatory. Trainers, tiled locker rooms and gym towels add an athletic vibe to the campaign, which is skillfully broken by the feminine floral prints and striking swimsuit designs. These are also versatile pieces that translate from the beach to the pool, sauna and even away from these places. No doubt, many will find a Zimmermann bikini top to be a perfect crop top alternative too.


The dominance of Zimmermann’s signature floral prints and bold color palette is what we expect from the collection, and each design comes stamped with these features. The brand mixes things up and straddles the divide between two main style directions – femininity and toughness. While the romantic florals are responsible for the feminine aspect, we can see also exotic snakeskin prints that are daring and tough at the same time. A gorgeous pale pink floral printed design adorned with ruffles and a fierce snakeskin printed one-shoulder bandeau lead the entire collection and reflect both of the style concepts mentioned above.
Channeling an ‘80’s athletic vibe, the Zimmermann Resort 2012 Campaign shows the way to look glamorous and hot while on the beach. Skim through these temperature-raising looks and pick your perfect matches to turn up the heat this summer!

Photos courtesy of Zimmermann

Recent Posts

Elevate Your Winter Denim Game With Ripped Jeans

Jeans are a girl’s best friend. Whenever ladies don’t know what to wear, their favorite denim pieces are here to save them. In winter most of us are sad that we have to give up...

Selena Gomez x Puma En Pointe Collection

Selena Gomez stars in her second campaign for the famous sportswear brand Puma. After becoming their ambassador in September 2017, the singer launched her first official campaign for the Phenom sneaker in November. And now for...

Naomi Campbell & Kate Moss Reunited for Kim Jones’s Last Louis Vuitton Show

It has been a while since a designer convinced the legendary Kate Moss to go back on the runway. Her last official walk was at Louis Vuitton’s Fall 2013 women’s show. Five years later, the...

Stella McCartney Autumn/Winter 2018 Collection

One of the advantages, when you're a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on...

Nike’s “The 1 Reimagined” Collection Is All About Female Empowerment

The sneaker industry is finally becoming more inclusive for women's designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their...