Zimmermann Resort 2016 Swimwear Campaign

There’s always room for more swimsuits and Zimmermann knows that well, launching its new Resort 2016 swimwear campaign that will make anyone feel instantly nostalgic about those long and warm summer days. Available globally in selected stores and online on Zimmermann.com, the new collection really has us craving vacation! Lensed by Beau Grealy, the campaign features stunning Constance Jablonski wearing not only swimsuits, but also cover-ups, tops and sunhats with boho-chic prints and modern cuts.

Zimmermann Resort 2016 Swimwear Campaign

The shooting took place in the Greek Islands with the rocky landscapes perfectly recalling some of the ruffled and embroidered swimsuit appliqués. The Australian brand plays a lot with earthy colors, such as beige, ochre and taupe, furthermore creating color-blocking contrasts thanks to some Seventies-inspired rusty red tunics. Such colors make also possible for each one of the pieces to be easily combined with any denim item or leather sandals, as they are neither too bright, nor too dull. Throughout the entire line-up, Zimmermann’s Seventies vibes also evoke those decade’s pool parties, wherein one-pieces and T-Bar dresses were (in hindsight) the coolest thing ever.

The wearable and versatile Zimmermann swimwear Resort 2016 collection also features some lust-worthy vibes, wherein all those boho-chic patterns and motifs surely play a big role. The intricate application of prints adorns the key pieces, such as the delicate flared top, as well as many sheer midi and maxi dresses in vintage botanical motifs, the patterns of which have been used to adorn some of the most sporty-chic bikinis and cotton voile minis, too.

Although we can’t say we are surprised (Zimmermann is in fact mainly renowned for its traditional voluminous tops, oversized dresses and Seventies-inspired pieces), the Resort line-up is probably more versatile than ever and seems to aim at reinforcing the label’s signature styles. Known for blending technical expertise (they are Australian, after all), with a tres chic feminine allure and a guaranteed sense of ease, Zimmermann gives us something familiar while at the same time delivering something absolutely new.

That’s probably the reason why the label put great emphasis on designing swimsuits that would look more like ready-to-wear items rather than mere swimwear pieces, meaning that you would die to wear one of those one-pieces as bodices or tops. Bikinis also seem to have been created for the busy everyday life trying to optimize space and time but never giving up on quality.

Both one-pieces (which undeniably take centre stage in terms of creativity and uniqueness) and bikinis feature dreamlike vintage prints, such as geometric and hand-drawn leaf patterns, and have been adorned with print mesh overlays, as well as quilted paneling and layered ruffles, which often create good contrasts with the clear cuts and contemporary lines.

And now, after looking at those sunny photos, we just have one question in mind: how many days are left until summer?

Photos courtesy of Zimmermann

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