Alexander McQueen to Launch First Fragrance in 10 Years

We ask the attention of all the fashionisers so much fascinated by the eccentric and outworldy style of Alexander McQueen! After a break of almost 10 years, the luxury fashion house is preparing to launch a new fragrance in cooperation with Procter & Gamble. Titled Kingdom, the first Alexander McQueen fragrance was released back in 2003, which was later followed by My Queen in 2005. However, in 2008, both the perfumes got disconnected and now, the luxury fashion house is back to the beauty scene!

Alexander McQueen to Launch First Fragrance in 10 Years


“Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen. I’m very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house,” stated the creative director of the iconic brand, Sarah Burton.
Alexander McQueen to Launch First Fragrance in 10 YearsThis is the first collaboration between Alexander McQueen and P&G Prestige, despite the fact that P&G has deals with Gucci, Hugo Boss and Dolce & Gabbana.
Talking about their partnership with Alexander McQueen, the president of P&G Prestige, Joanne Crewes said: “The contrasting elements of [McQueen’s] design approach: fragility and strength, tradition and modernity, fluidity and severity is incredibly rich territory for fragrance development. This creative approach combined with our expertise in fragrance and brand building creates a wonderful opportunity for global growth and expansion. It is a tremendous privilege to partner with Alexander McQueen and to bring this incredible brand into beauty.”
Nothing is known yet about the name of the new Alexander McQueen fragrance 2013, its notes and the date of the release. Stay tuned with us for more news soon!

Photos courtesy of Getty Images

Recent Posts

Paul Smith Spring 2018 Ready-to-Wear Collection

From what we could see so far of the Spring 2018 collections, the tropical Hawaiian print is going to be one of the biggest trends of the season. Paul Smith is another designer that got...

Kenzo Spring 2018 Ready-to-Wear Collection

The fashion house Kenzo is well known for its high-profile shows. For their latest Spring 2018  Ready-to-wear Show, the brand overcame everyone’s expectations. There were aerial dancers that rappelled down the wall, performing acts in honor...

Celebrity Wearable Airport Looks That You Could Copy

Celebrity style is a subject that we always want to talk about. We love the red carpet fashion, but most of the times we don’t really have an opportunity to bring all those glamorous gowns...

Celebrity Festival Outfit Inspo From Glastonbury 2017

The Glastonbury Festival is a five-day festival that is the favorite one for many celebrities. This year it offered many glorious performances and even more fabulous guests. Fans got to enjoy Katy Perry, Ed Sheeran,...

Cynthia Rowley Resort 2018 Collection

Cynthia Rowley's latest collection is all about the extended weekend getaways. The designer mixed the unique swimwear with the ready-to-wear pieces. Her goal was to balance between the women’s travel wardrobe and their regular style....