First we were given the stunning #HMBalmanation collection from the collaboration between Balmain and H&M, the prices of which have recently been revealed, – and we’re still beside ourselves with anticipation for the November 5 release date – but now we have something else to look forward to. The clothes in the Balmain collection had us swooning, and we can’t wait to get our hands on the looks, but now the collaboration has moved one step farther. Now we’ll not only be able to dress like a Balmain girl, but smell like one too, with the brand’s luscious new fragrance – H&M x Balmain Eau de Parfum.
We thought we were finally done with the stepping stones once the lookbook featuring the apparel line was released, but now this new, tantalizing layer has been added. It’s clear the chic collaboration has devised and carefully followed a strategy layout, because by the time the clothes are actually released, there will be a mad dash to H&M stores to scoop up the new looks the day they are released.
The H&M x Balmain perfume, on the other hand, won’t be released until December 3 – nearly a month later! While the Balmain outfits will look fabulous on their own, you won’t be able to help yourself from dreaming ahead to complete the look with the fragrance later on. This is a great marketing strategy in itself, because it creates an unavoidable chain of events, making sure you don’t lose interest in the collaboration and ensuring that the brand can reap as much as they can from the partnership.
Balmain and H&M must have known this season’s collaboration would cause an uproar in the fashion community, or else their strategy may not have been so compact. There is one thing you can be sure of in the month-long break before the perfume is released, and that is knowing exactly how to rock your Balmain looks for the fall and winter months.
This aromatic addition will add that sensual boost to your looks, and just in time for the holidays, no less. It will boost your look, and can further ensure that you will stand out in the crowd. The perfume is said to contain tonka bean, white jasmine petals, and hints of white woods and cedar. To spice up the scent, it is garnished with musk and sandalwood. Adding this to your fun, sexy looks will give you the full Balmain experience, and you can be confident that you are the best dressed – and smelling – woman at that holiday party.
The perfume is featured in a sleek gold and black bottle, embodying the luxe lifestyle of the Balmain girl. So not only are you going to have that extra boost of sexiness, you can feel like a glamourous, prestigious figure of the world just by grabbing and spraying the bottle. Perfume is the invisible accessory, and is an essential part to making or breaking an outfit at that. You can cut the uncertainty out of finding the perfect fragrance to go with your new looks by grabbing a bottle of Balmain’s.
The gold bottled H&M x Balmain Eau de Parfum will be available for a cool $40 in select H&M stores around the world. The fragrance is definitely within reach for the everyday fashionista, even if it requires some saving time. The apparel will come out in exactly two weeks, so it’s a perfect time to save for that perfect holiday look. Just make sure you don’t forget about this sexy addition to your look that will be arriving just in time for the holiday season, on December 3.
Photo courtesy of H&M