ColourPop already has a huge following with their highly pigmented shades of color and incredible price point. ColourPop is also the company that manufactures the Kylie Jenner lip kit, albeit for a seriously higher price point. So what else does the cosmetics company do? ColourPop is now working on a collaboration with Sanrio and Hello Kitty!
Very few fan followings have the lasting stability of Hello Kitty’s 42-year run of animated cutesy brilliance. Even if light and cute is not really your thing, Hello Kitty has the option created to grab your attention. Remember the KISS Hello Kitty products?
Hello Kitty has been reinvented a plethora of times with several different companies in the past near half century of time, but people have stuck with Hello Kitty as they have grown up, adding to their personal collections without shame, but showing love for the character that has been a favorite of theirs for years.
The ColourPop x Hello Kitty collection will feature 23 different pieces, each with a price between $5 to $8 with a few exceptions that happen to be kits. As an example, one kit, which will be retailing at $42, will include several items: a matte lipstick, lip gloss, blush, highlighter and three eyeshadows.
Though Sanrio is well known for producing Hello Kitty makeup and apparel, and this is by no means the first foray into a collaboration with a major makeup brand, this is still a very meaningful collab. Why? The ColourPop x Hello Kitty collection is celebrating the 42nd birthday of the kawaii character.
The products created by this amazing collaboration are available for purchase online at the ColourPop website. The individual eyeshadows, lipsticks, lip glosses and so on are offered at the amazing price that most other ColourPop products are, leaving no barriers for why the products will not sell well.
Hello Kitty looks good for 42 and now her fans of all ages can afford looking cute and involved with the character’s world in these inspired shades. Names like Arigato, Supercute and Mama’s Apple Pie set dance through the collection.
ColourPop has a confirmed and reliable history with its customers to provide ideal products at great prices that are unbelievably consistent, and rich pigment that is bright on the first coat of application of the product regardless of the type, whether it is a liquid or a powder based product. ColourPop is a brand that everyone should try and the collaboration with Hello Kitty and Sanrio is a great way to reach a whole new audience, who may have been on the fence about trying the company out.
Hello Kitty is a great character with a strong connection with her fans and ColourPop is a makeup brand that is about quality and reasonable price. This collaboration will make a lot of people very happy and so many are showing support already.
Photos courtesy of ColourPop