The iconic Dior House has a poisonous bounty to pay us that is first inviting, then strongly intoxicating and in the long run hypnotizing forever and ever. It’s enough to talk in riddles – Dior is launching a new bitter-sweet floral fragrance, Dior Poison Girl with French-American supermodel Camille Rowe as the protagonist of the perfume campaign, making a triumphant replenishment to its already tried-and-true epic Poison line.
The poisonous period kick-started back in 1985 with the release of the legendary fruity-woody Poison, followed by floral green Tendre Poison, 1994, the much-buzzed-about vanilla Hypnotic Poison, 1998, jasmine-infused Pure Poison, 2004 and rose-patchouli Midnight Poison, 2007. And now in 2016, the brand is challenging us to add even more poisonous fuel to the flame and follow the new slogan: “I am not a girl, I am poison!”
This is how Dior itself describes the new sweet nothing: “Poison Girl is the fragrance of a modern-day girl, free and sexy. A delicious trap that instantly poisons and draws out the pleasure to the point of addiction. A bitter-sweet floral with mouthwatering Orange that is delightfully swathed in Venezuelan Tonka Bean and blossoms in the biting sensuality of Grasse Rose”.
The perfumer standing behind this danger zone is Francois Demachy, who has a series of magical scents under his belt and who is also the composer of that Hypnotic Poison that cut so wide a swath once. When asked about the new fragrance and the woman type he had in mind when creating the scent, Demachy answered: “It was more a question of character. I had an idea of youth, a woman who is very strong-willed, almost provocative, maybe even scandalous. My starting point was a combination of this woman and Poison, which had created a powerful shock in the perfume world when it came out.”
Maybe Demachy’s vision of such a scandalous woman wouldn’t have come to life if not the alluring blonde girl Camille Rowe, who is starring in the perfume’s campaign directed by talented So Me. Camille having appeared in many an applauded campaign, including Dior Homme alongside Robert Pattinson, serves as the best model of a modern femme fatale woman, who is always grabbing the wheel in any situation and is the incarnation of dangerous attraction.
The mini film captured in the crazy club Boom Boom Room in New York is exhibiting the blonde beauty dancing to Brodinski’s electro beats, meandering on New York roofs and teasing her victim all the while, in the end uttering daringly: “I am not a girl, I am poison”.
The affectionate poison is opening its charm with fresh bitter orange from Sicily, spiced up with the gentle aroma of May rose from Grasse and Damascus Rose. But magic does not end in here, instead frantically making its way through the base notes of Venezuelan Tonka bean, sandalwood from Sri Lanka, Tolu balsam, almond and vanilla.
The aromatic liquid housed in the line’s elegant roundish glass bottle this time around is bringing a tender salmon pink shade making an alluring foray into your handbags and on you console-mirrors. Dior Poison Girl will be available in 30, 50 and 100 ml Eau de Parfum.
Photos courtesy of Dior