Beautifully precise and incredibly affordable, the newest E.L.F. Cosmetics makeup brushes already are our beloved bloggers’ and beauty gurus’ new favorites, and you’ll fall in love with them too!
Whenever it comes to beauty bloggers and makeup lovers, we all know Instagram plays a huge role in advertising the newest items. Whether it’s about a brush, a lipstick or a highlighter, a well-balanced picture filled with light (or filters) on Instagram can literally turn the tide for a makeup brand, especially for those that are new in the industry (just think about the Rainbow Highlighter craze).
Known for its quality products and affordable prices, E.L.F. Cosmetics also decided to finally create the ultimate Instagram-approved set of brushes, the designs of which go beyond modernism and the quality truly lives up to the label’s name.
Entitled ‘Beautifully Precise’, E.L.F. Cosmetics’ nine-piece brush collection retails between $5 and $12, with each one of the brushes made of cruelty-free materials (a.k.a. vegan-approved materials). The E.L.F. Cosmetics brushes feature soft gray-colored bristles that ethereally fade into white as soon as they find the metal covering, which in return fades into a see-through material.
As shared by E.L.F.’s global creative director Achelle Dunaway in an interview with Cosmopolitan, the brushes were “inspired by the structured and geometric designs in fashion trends and lifestyle trends in home décor,” as she wanted to create “something that had a technical and functional benefit, so these patent-pending triangular shaped handles actually fit ergonomically in your hand for a controlled grip for precision application of makeup.”
Needless to say, the E.L.F Cosmetics Beautifully Precise brushes were also designed to look catching and beautiful in pictures, especially with “the marble background that bloggers love to use.”
The Beautifully Precise set features a powder brush, a blender, a airbrush stipple, a smoky brush, eye- and brow- shadow brushes, a sculpting brush, an eyeliner brush and a curved brush to blend in your foundation or bronzer.
Set to debut in October, the brushes already are the beauty bloggers’ ultimate obsession, and both E.L.F.’s and Dunaway’s Instagram accounts have been overloaded with enthusiastic comments and positive reactions.
“Girls were running up to me, saying they couldn’t believe the brushes were e.l.f., and were telling me how excited they were to not have to break the bank anymore buying expensive brushes. […] We all put a lot of heart behind creating these and are obsessing over them in the office, so hearing people already getting excited about them makes us all so thrilled!”” she declared.
Well played E.L.F., well played!
Photos courtesy of E.L.F. Cosmetics