Beauty retailer Glossier is making big moves and has loyal followers incredibly excited with their news. According to Emily Weiss, founder and CEO of Glossier, after a successful round of series B funding, Glossier as a brand will be making a lot of improvements. Finally, Glossier is opening permanent retail and is going international, which will give you the chance to buy your favorite Glossier products easily no matter where you are located.
Thanks to the investments, Weiss says, “this cash infusion will help us see through our vision of Glossier becoming a truly global community. That means launching products in two new categories, opening permanent retail, and yes, finally going international,” which is incredible news.
The brand has a dedicated, cult following that keeps their brow gels and skincare options with a full waitlist. The brand’s incredible following and high demand product line made this most recent round of fundraising one of the largest raised by a startup led by a woman in the past few years.
Emily Weiss, who made Forbes 30 Under 30 list, made it a point to remind us all of a few great things about the brand. “Of course, I have to remind myself that we are just over two years old, and to look at the time it’s taken iconic companies like Estée Lauder, apple and Nike to become what they are today. There will be stumbling blocks. But something I repeat to our now 55+ person team, something I believe in, is that “Glossier is cult, it’s not niche,” and that’s because we believe in the democratization of beauty. Glossier was created not to be for a privileged “some” but for an activated “all”—and we are still early in our journey to fulfill that promise”.
While specifics for the retail space have not been released as yet, Glossier will be re-opening the showroom this month (December). Additionally, with Glossier launching two new product categories without changing their beloved minimalistic packaging many people are excited for the additions that stay true to the brand.
As the headquarters for Glossier are located in downtown Manhattan, there is a lot of speculation that the retail space will be somewhere in New York City, but the promise of international expansion makes people just as happy.
Part of what makes Glossier such a great and relatable brand is not just the exceptional products, but the realistic and down to earth personality of the CEO and founder. Emily Weiss made certain to state her appreciation for Kirsten Green of Forerunner Ventures, who was an early investor for Glossier and how much she appreciated her as “everyone else said no,” according to Weiss.
“This was before Glossier had a name or any products to speak of. I just knew in my heart of hearts that the beauty industry could do better, that they were underestimating how smart women are and where they were communicating with each other.” She was right, and the brand is doing so well that this most recent round of investments made a very clear statement about the company and the future many are seeing for it.
Photo courtesy of Glossier