Gwyneth Paltrow seems to have discovered the secret to staying always young and beautiful, so no wonder she is often associated with GOOP and healthy eating. Now the 39-year-old actress has been selected as the face of the new Hugo Boss Nuit Pour Femme perfume. She will appear in TV, print and online ad campaigns for the German brand’s scent scheduled for August 2012. As for now, a behind-the-scenes image has been leaked alongside the legendary house’s announcement of the collaboration.
“We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent,” said Gerd Von Podewils, Global Marketing Director for Hugo Boss Fragrances, P&G Prestige. “Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success.”
Gwyneth Paltrow spoke about her new gig with WWD, saying that, “I was honoured and very happy to be chosen as the face of Boss Nuit Pour Femme. To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive toward in my own life.”
Speaking about the new LBD-inspired scent, the gorgeous actress said that, “I love the idea of basing a fragrance on a little black dress because it’s such a resolutely feminine concept but it’s so simple at the same time. I love how perfume can finish off an outfit and make you feel pulled together.”
We are more than sure that Ms. Paltrow will shine in all those ad campaigns for the Hugo Boss Nuit Pour Femme perfume. Just have patience to wait for the official launch of the scent to feel it on your skin.
Photo courtesy of Hugo Boss