Whenever it comes to innovations in the beauty world and unexpected makeup collections that bear kind of theatrical, outwardly allure, we can always rely on Illamasqua, as the famous beauty brand is like a box of surprises. As we are stepping into a new season, the brand opens its doors to a new “paranormal” collection, which is sure to instantly take your breath away. The new Illamasqua Paranormal summer 2013 makeup collection encourages women to be paranormal, to try to differ from others with their sensory makeup that will hardly go by unnoticed.
As the creative director at Illamasqua, Alex Box explains, “The Paranormal collection was inspired by unbridled kinetic energy, spectral light and transcendental emotional forces. The things we can’t explain, that we can only feel, the place between dreams and reality; the door of perception is open and is beckoning you through, step into the light!”
And what does “paranormal” mean for Illamasqua? “Paranormal is something that is out of your ordinary world, it’s something from a parallel world, a parallel universe, something that is going on at the same time but you can’t really see it or touch it,” Joseph Corré, the brand’s Director says.
“Paranormal is about a sense of something different, a sense of expression through texture and colour that shifts the expected and normal to something from a different dimension, a paranormal part of our expressive and spiritual mind,” David Horne, the brand’s Director at Product Development adds.
Such a cool explanation isn’t yet enough to understand the essence of these “paranormal” makeup products. Let’s take a peek at the products available and get the scoop!
Illamasqua Paranormal Palette (£34.00)
This is a unique water resistant creamy-powdery eye shadow palette in eye-popping neon colors. Thanks to its unique texture, it applies smoothly and delivers a rich color for a long time. The colors included in the palette are:
• Paranormal – vivid cerise
• Aura – warm cropper
• Trance – soft violet
• Possession – cool green
Illamasqua Hydra Veil (£27.00)
To add a radiant touch to your skin, make sure you own this rehydrating gel, which serves as a perfect base for your summer makeup, as well as a fabulous moisturizer.
Illamasqua Gleam (£18.00)
Coming in Supernatural, a warm bronze tone, Gleam is a new color addition to the brand’s already popular highlighter collection. However, it comes with an innovative, improved formula, a lightweight texture that instantly highlights your natural beauty. Featuring lustrous pearlescent pigments, this new gold toned highlighter will add a sun-kissed touch to your face.
Illamasqua Precision Gel Liner (£18.00)
Available in Infinity, an intense black tone, the new Illamasqua Precision Gel Liner comes to enhance your eyes to perfection. It not only features an intense color, but also a long-lasting and water resistant formula for a flawless look throughout the day.
Illamasqua Lipstick (£16.50)
For a sexy pout, make sure you choose one of the following “paranormal” lipsticks, which ensure a perfect matte coverage:
• Posture – cool mauve
• ESP – vivid violet
Illamasqua Paranormal UV Nail Varnish (£15.00)
These new three rich colors with a shimmer effect ensure a high impact bold finish for your fingertips, which will hardly go by unnoticed. Make your choice from:
• Séance – paranormal bright violet
• Ouija – paranormal bright pink
• Omen – paranormal bright green
Illamasqua Paranormal UV Top Coat (£13.00)
To make sure your nail polish lasts long, don’t skip the step of applying a top coat. The new top coat by Illamasqua can be a perfect choice.
• Geist – paranormal clear/ glow
The Illamasqua Paranormal summer 2013 makeup collection is already available for purchase on Illamasqua’s website and Sephora. Hurry up to get your favorites to create a “paranormally” gorgeous summer makeup look!
Photos courtesy of Illamasqua