It’s all about the Young Love! Luxurious Italian fashion house Blumarine has launched a new fragrance for women, titled Innamorata. The new intoxicating floral oriented scent from Blumarine symbolizes the arrival of spring and the incredible feeling of falling in love, as Blumarine’s Fashion Designer Anna Molinari states:
“I found my inspiration in the first stage of love: falling in love…when you look at the world and realise no-one could take the place of the person you’re in love with, because no-one would be the same as her, the same as her perfume.”
Developed by Sophie Labbe and Olivier Polge, Innamorata is composed of the enchanting fruity top notes of bergamot, mandarin and exotic passion fruit, the floral heart of magnolia, ylang-ylang, frangipani and grapefruit blossom, blended with the creamy and warm base of benzoin, musk and cashmere.
As for the design of the fragrance flacon, it was done by Thierry De Baschmakoff. Blumarine Innamorata is captured inside an elegant faceted crystal bottle with a circular base atop featuring gold and platinum accents. The fragrance will be available in 30 ml, 50 ml and 100 ml Eau de Parfum versions, as well as in matching body products, including a 200ml body cream, a 200ml body lotion, a 200ml bath gel and a 100ml deo spray.
As for the face of Innamorata by Blumarine, beautiful American model Alyssa Miller has been selected to promote the scent. The promo photo of the fragrance has already been released and it pictures Alyssa join her lover on the back of a bike. How romantic this looks! The photo was lensed by Michelangelo di Battista, the makeup was done by Francesca Tolot, the hair by Nicolas Jurnjack, while Rossella Tarabini was responsible for Alyssa’s style.
Innamorata Blumarine is scheduled for the first half of 2012. So just have a little passion to try your hands at this ultra-romantic scent!
Photos courtesy of Blumarine