L’Oreal Paris Announces Irina Shayk As New Brand Ambassador

“#goodmorning! I will be taking over the account of @lorealparisofficial… make sure to follow me and live my experience as the newest #lorealista.” That’s how supermodel Irina Shayk announced her new role as L’Oréal Paris brand ambassador on October 28, shortly being followed by L’Oréal Paris’ official announcement on its website. A similar post on the notorious social media was spread less than a month ago by fashion blogger Kristina Bazan, who is now officially heading out on this long and shining journey with a great companion.

Irina Shayk L'Oreal Paris Ambassador

The 29-years-old model has thus entered the magic world of L’Oréal Paris, the line-up of glamorous spokespeople of which includes supermodels and actresses, such as Blake Lively, Eva Longoria, Julianne Moore and Naomi Watts. It’s a well-assorted team made of different personalities and types of beauty, in which any kind of woman can identify herself.

“It’s such an honour to be a L’Oréal Paris ambassador and to be among such a powerful, smart, hardworking and extraordinary group of diverse women. My personal memories of the brand go way back to the time when I was a teenager. L’Oréal make-up felt like a real luxury for me and I remember dreaming of purchasing a L’Oréal lipstick…” said Irina.

Born in Russia in 1986, Irina has never denied being a curious teenager. She loved to experiment with her hairstyles and hair colors; subsequently learning a lot from her own beauty mistakes (it is actually kind of a relief to find out that such beauties had frizzy hair too, at one point in their life). The fact that she still vividly remembers what it means to be a teenager/young adult, who is struggling to find one’s perfect personal style and personality, makes her the perfect L’Oréal ambassador, although it is not clear yet whether she will be featuring in the makeup, hair or skincare campaigns.

Irina, who has quickly identified herself with her new beauty-guru role, is already giving us some pieces of advice: “When I was a teenager I experimented a lot with hair colour and the result was just awful. Now, I always start my day with cleaning and moisturising my skin. Sometimes I use ice cubes to wake up my skin – my mother always does it and she has such beautiful skin. If I work, I always protect my skin with a primer before applying any make-up. I love the L’Oréal Paris BB Cream because I don’t need to apply extra foundation; it is lightweight yet a little goes a long way.”

Moreover, besides being unarguably charming, Irina will also bless L’Oréal with a touch of humility, a value she learnt at first while living a modest life as teenager in Russia, and then while living as a foreigner in Paris, where she could only rely on her own strength. What a role model!

Photo courtesy of L’Oreal Paris

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