“The word supermodel is overused, but if there’s any woman of our generation who deserves the title, it’s Joan. She can go from looking girl-next-door to superchic-tough-strong—and she is all of that.” The statement was made by Estee Lauder’s creative director, Richard Ferretti. The American cosmetics brand so highly appreciated the Latin supermodel’s unique beauty that appointed her one of its global beauty ambassadors in 2011. The fact of being the company’s face since 2011 couldn’t but engender Joan’s desire to collaborate with her favorite company. That desire might have remained just a desire if not the Met Gala in 2014, where the Latin beauty appeared wearing an electric purple lipstick on her sensual lips. Needless to say what a splash her look made on the public and the next morning found Joan amazedly watching herself tagged in a series of selfies of her fans wearing the same electric violet lipsticks. The 27-year-old supermodel didn’t ignore the keen intense interest in that lipstick hue among the women, which resulted in launching a line of Joan Smalls’ “Pure Color Envy” Matte Sculpting Lipstick in collaboration with Estee Lauder cosmetics brand.
Recently the chic supermodel has shared the great news with her fans on her Instagram account and even has given them an opportunity to collectively title the deep scarlet lipstick that she was wearing in the photo. Unattainable, Commanding, Unstoppable – these were three naming options and the winner was Commanding. But the name Unattainable couldn’t be neglected either and the crimson red matte lipstick got the name. The entire Joan Smalls for Estee Lauder lipstick line comes to feature lipsticks with a creamy matte finish, which Joan likes so much. What she likes the most about gloss-free lipsticks is that they do not look overpowering even if the color is bright. Matte, yet bright lipsticks are an ideal solution for any girl with a typical Latin dark complexion. So launching the line, Joan Smalls has satisfied thousands of mulatto girls’ aspiration to look chic while wearing radiant colors on the lips.
The Joan Smalls for Estee Lauder Pure Color Envy lipstick collection contains 12 eye-catching lip shades, ranging from nude creamy and vibrant pink to deep purple and burgundy. The names Commanding and Unattainable are not the only intriguing names spotted in the line. Decisive Poppy, Furious, Irrepressible, Shameless Violet and an array of other provocative adjectives reveal the supermodel’s sense of beauty and creative mind. We are happy to find in the collection two takes on the bright orange hue – Furious and Volatile. Red-painted lips have always been the symbol of passion and sensuality and nothing could prevent Joan from furnishing us with scarlet, crimson, black cherry, deep burgundy shades. Your flippant spirit will be expressed with “Pure Color Envy” vibrant pink (Neon Azalea) shade also included in the line. Those sharing selfies with violet lips might be greatly interested in Shameless Violet, Stronger and Extrovert options. A couple of chocolate pigment lipsticks are included in the enchanting collection as well.
The lipstick line comes to be pocket-friendly. Paying only $30 you will attain your preferable “Pure Color Envy” Matte Sculpting Lipstick, which will definitely become an integral part of your cosmetic bag.
Photos courtesy of Estee Lauder