There is a new cosmetics line on the market – Juice Beauty, and it appear that the one heading the new creation is none other than Gwyneth Kate Paltrow, the American actress, singer and food writer who pioneered the Goop Cleanse. She is very good at all that she does, constantly in the media for one reason or another, and well known for many films, over 40 of them really, including Shakespeare in Love, the Iron Man films, Seven, Emma and so many more. The 43-year-old superstar literally shines bright like a diamond, especially when she has her hair straightened, minimal makeup on eyes and bright red lips.
One of the biggest industries in the world is the cosmetics one, a subset to fashion, health and beauty, and also the biggest to attract negative attention of late as the artificial ingredients in the makeup we use have come under attack for the health risks. People are moving towards using organic more and more, which effectively has given rise to a whole new business venture.
Gwyneth Paltrow teams up with entrepreneur Karen Behnke as they launch their own organic certified makeup line under the Juice Beauty brand. The reasons behind this are simple: people use makeup all the time and the effects on hormones and the spurring on of premature aging is atrocious when you stop to think about it. Even actresses in the business of using so much of the products are unaware of the potential damage makeup with artificial ingredients can cause.
“I wear makeup heavily in my work,” she explains. “And now that I’m post-40, I’ve started to wear it more often in my day-to-day life. But once my lifestyle website, Goop, started investigating toxicity in these products… I was stunned. I genuinely thought makeup was safe, but that’s not the case.”
Paltrow took a stake in the Juice Beauty brand earlier in 2015, an organic skin care product company, but it seemed to lack color, the one thing that Paltrow herself thrives in. The founder of the company, Karen Behnke, was more than willing to work on the color concepts with Paltrow herself when the celebrity stepped in as creative director of makeup. Now, there is a collection of 78 pieces launched on Monday through the company mediums, as well as Ulta.
The work was hard but it has been rewarding, since the idea was not just to surpass natural products but to create the feel of that, which we get from a chemical infused piece, only with the organic materials. It may not be 100% organic at this point, but it comes very close with over 70%. Still, there are many challenges: expenses, finding flowers of the exact same color, etc. They had to replace the hold provided by the petroleum, all that made a mascara (the coal tar, animal glues and keratin) and meet the same level that the chemical ingredients were at. It worked though and apparently pine resin and argan husks do prove to be quite effective.
From what we can see, Gwyneth Paltrow’s cosmetics line includes serum fluid foundations that provide some skin care benefits in 10 shades, liquid lipsticks, regular bullet lipsticks, lip gloss, blush, pressed powder, lip crayons, eye shadow sticks, eye pencils, concealers and even a range of makeup brushes. Prices range from $22 for an eye pencil to $42 for foundation. We are thinking that is a good price range and mostly rather affordable. Plus, if it’s organic, it is most certainly worth the buy.
Photos courtesy of Juice Beauty