Justin Bieber The Key Fragrance

We ask the attention of all Beliebers! Pop singer Justin Bieber is coming up with his third signature perfume already, the picture of which he revealed on his personal Twitter account, tweeting #whatiskey on June 20! The Justin Bieber The Key fragrance is regarded as the most “mature” scent, the teen star has launched so far, after the Someday released in 2011 and the Girlfriend in 2012.

Justin Bieber The Key Fragrance
So why The Key? As Justin revealed to People magazine: “The KEY will unlock a personal side of me they’ve never seen before. Bringing us closer than ever. I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans.”
He then added: “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”
The Justin Bieber The Key fragrance is described as “energetic with a sexy splash of sparkling freshness.” The official press release reveals more about the scent, reading: “luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more.”

Justin Bieber The Key Fragrance
The bottle of the Justin Bieber The Key perfume is sleek and white, featuring a gold lock on the front and a big gold key with small crystals.
The Justin Bieber The Key scent is scheduled for July 2013. The perfume campaign isn’t released yet, but we know that the star was in Copenhagen in April 2013 to shoot it!

Justin Bieber The Key Fragrance

Photos courtesy of Justin Bieber

Recent Posts

Emily Ratajkowski Just Got Married in a $129 Pantsuit

One of the hottest bikini babies Emily Ratajkowski is officially off the market. The 26-year old stunner is now a married woman. Celebrity weddings usually make headlines for months before the official celebrations happen but...

Prada Fall 2018 Collection at MFW

Miuccia Prada doesn't see everything as black or white as most designers do at the moment. The designer went from pessimistic mood with dark ensembles to striking neon-hued pieces that bring feelings of hope and...

Kylie Jenner’s Daughter Already Has Her Own Makeup Collection

Kylie Jenner's daughter Stormi is only weeks old but she already has a whole makeup collection dedicated to her. The beauty mogul decided to keep her pregnancy a secret, but she was apparently very busy...

Fendi Fall 2018 Collection at MFW

Karl Lagerfeld and Silvia Venturi Fendi presented another polished collection full of work-approved pieces. To break the classic minimalistic looks the designer duo added fun elements such as hints of color, cowboy boots, and their...

Max Mara Fall 2018 Collection at MFW

Max Mara cast a few generations of supermodels to present its Fall 2018 Collection at MFW. The Italian fashion house also invited the hijab-wearing Halina Aden to model the modest ensembles paired with hijabs. There...