We ask the attention of all Beliebers! Pop singer Justin Bieber is coming up with his third signature perfume already, the picture of which he revealed on his personal Twitter account, tweeting #whatiskey on June 20! The Justin Bieber The Key fragrance is regarded as the most “mature” scent, the teen star has launched so far, after the Someday released in 2011 and the Girlfriend in 2012.
So why The Key? As Justin revealed to People magazine: “The KEY will unlock a personal side of me they’ve never seen before. Bringing us closer than ever. I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans.”
He then added: “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”
The Justin Bieber The Key fragrance is described as “energetic with a sexy splash of sparkling freshness.” The official press release reveals more about the scent, reading: “luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more.”
The bottle of the Justin Bieber The Key perfume is sleek and white, featuring a gold lock on the front and a big gold key with small crystals.
The Justin Bieber The Key scent is scheduled for July 2013. The perfume campaign isn’t released yet, but we know that the star was in Copenhagen in April 2013 to shoot it!
Photos courtesy of Justin Bieber