Marc Jacobs has finally revealed his Marc Jacobs beauty spring 2017 makeup collection’s products that will soon hit MarcJacobsBeauty.com, Sephora, Neiman Marcus, Harrods and the international Marc Jacobs beauty counters. What’s more, the campaign’s brand ambassador happens to be Cindy Crawford’s daughter Kaia Gerber!
One of the world’s most promising emerging it-girls, 15-year-old Kaia Gerber definitely has a talent for modeling, and has been already tapped for internationally renowned fashion houses’ ad campaigns, such as those of Miu Miu and Alexander Wang. Becoming one of Marc Jacobs Beauty’s brand ambassadors is definitely a huge step for Gerber, as we could fairly state Marc Jacobs is one of the fashion industry’s most visionary and forward-looking designers.
Besides following in the footsteps of her mother Cindy Crawford, namely one of the world’s most iconic models, Kaia Gerber is also specifically following in the footsteps of previous Marc Jacobs’ brand ambassadors, such as Kendall Jenner and, back in the days, Chloë Sevigny, who are now globally recognized as ultimate fashion icons.
“We’ve been really fortunate to have had incredible women represent Marc Jacobs Beauty – from Edie Campbell to Jessica Lange – and are excited to add Kaia Gerber to that list. Shooting her for the beauty campaign was fantastic in every way – her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn’t fall far from the tree,” explained Marc Jacobs in an official statement.
As of now, only two Marc Jacobs Beauty campaign images have been unveiled, with both of them featuring a curly Kaia Gerber sporting two of the Marc Jacobs Beauty spring 2017 collection’s must-have eyeliners. While in one picture she wears Le Marc Liquid Lip Crème in Slow Burn, in the other she channels a bright gel eye crayon eyeliner called Whirlpool.
The latter, as Marc Jacobs himself told Vogue US, is meant to recall a “simple nostalgia from MTV days—that sort of exuberance,” which in return inevitably reminds us of the Marc Jacobs spring/summer 2017 collection’s youthful motifs.
Shot by photographer David Simon, the campaign was styled by makeup artist Diane Kendal, who revealed that “Marc wanted to do a youthful bold graphic look to feature all the beautiful new eye colors in the collection. The combination of the vibrant mascara and eyeliner together was perfect for Kaia’s natural beauty and poise.”
As a result, she decided to create “a strong graphic shape with the highliner matte gel eye crayon eyeliner around her eyes and extended the lines out to give some drama to the look, then added the matching mascara to the top and bottom lashes. I chose to keep the rest of her face fresh and natural, playing out a look that is bold yet fun.”
Now that Kaia Gerber has received her official Marc Jacobs’ blessing, we bet we will hear from her more and more in the years to come!
Photos courtesy of Marc Jacobs Beauty