Lady Gaga’s Fame Fragrance Branded as Innovative

She has managed to shake the world with her amazing voice and extravagant style and gather a whole army of “Little Monsters”. This time, Lady Gaga wants to conquer the beauty world by launching her debut signature fragrance, titled Fame, a perfume that has been labeled as “innovative” by Coty chief executive officer. It’s not actually surprising, as whatever Gaga does should be exclusive and unique, and so is her fragrance.
Mr Beetz talked about the house’s collaboration with Lady Gaga stating that: “Lady Gaga joins a legendary cast of talent for whom Coty has created scents. Gaga’s launch represents my personal credo brought to life….Innovate or die! Absolutely everything about this launch is innovative, from the bottle, to the juice, to the lady herself….She’s zeitgeist in a bottle.”

Although Lady Gaga envisioned her first fragrance to display notes of blood and semen at first, which would be really beyond the limits already, the Fame fragrance took a completely different approach. It aims to boost sensuality and charm one’s olfactory senses by its innovative pattern.
According to WWD, the perfumers, who worked with Gaga for creating Fame, did their best to come up with a unique formula, which doesn’t have top, middle and base notes, unlike every single fragrance. Steve Mormoris, Coty’s marketing senior VP said: “It’s unique because it’s not pyramidal with a top, middle and bottom note, it has a trampoline structure — notes are rising at different rates that are quite random. Some accords will come out if you rub it, other accords will come out later. It has random propulsion and doesn’t have a classic linear drydown. We call it push-pull, and it will smell different on different people. There is a different volatility for different notes, and they’re of differing strengths. They work together harmoniously, but then they undergo metamorphosis on the skin, so you’re constantly surprised.”
In addition to its innovative structure, Fame is also unique through its color, as it’s the first black eau de parfum ever created. Mr. Mormoris told WWD that: “It is the first-ever black eau de parfum and we use language like ‘black like the soul of fame but invisible once airborne,’ which makes the fragrance an allusion to the dark side of fame, the price of fame and the narcissism of fame. The soul of fame being black was the intellectual foundation of the color of the fragrance.”
Lady Gaga’s Fame fragrance is described as sensual, dark and light. It is a mix of fruity-floral scents, composed of accords like poisonous Belladonna plant, honey, saffron, apricot nectar, tiger orchid and jasmine sambac. The innovative black perfume comes captured inside a simple egg-shaped glass bottle with a claw-inspired gold colored top. Fame will be available for purchase in various sizes. The 100 ml eau de parfum fragrance titled by Gaga ‘The Ultimate Masterpiece’ will retail for about $79, while the 50 ml scent will be priced at $55. Fame will also come in 30 ml size and cost $42 as well as a mini, 10 ml rollerball version which will cost about $19.
Absolutely original, chic and artistic are the best words to describe Gaga’s Fame fragrance. Check it out as soon as it hits the beauty shelves and see whether it meets your personality.

Photos courtesy of WWD

Recent Posts

The Sexiest Celeb Hairstyles to Flaunt

This year was a year of hair transformations. Celebrities satisfied their experimental side with changing hair looks. A lot of us felt an urgent need to see a hairdresser after seeing all those gorgeous hairstyles....

Marianna Hewitt Puts On Party Makeup in 2 Minutes Flat

In this busy holiday season, we could all use a 2-minute party makeup tutorial. So much do to at this time of the year. You should choose holiday gifts for your loved ones, get something...

Grey Jason Wu Pre-Fall 2018 Collection

Jason Wu is an insanely busy fashion designer. Constantly on the go, the designer understands the need for practical pieces that you can easily pack and take everywhere with you. He designed the Grey Jason...

Trendy Twists Of The French Manicure

What black is in fashion, the French manicure is for nails. This is the classiest, timeless nail art that never goes out of style. Thanks to this manicure your nails will always look neat and chic. Another...

Christian Siriano Pre-Fall 2018 Collection

Christian Siriano is one of those designers that know how to transform a minimalist design into a red carpet-worthy dress. All of the looks from his Pre-Fall 2018 collection are already in high demand for...