“New life as a #lorealista starts today. What a crazy day. So unconditionally happy to have joined the @lorealparisofficial journey and be their new Spokesperson.” That’s how famous fashion blogger, It girl and web-influencer Kristina Bazan of Kayture, who has been announced as the new L’Oreal Paris brand ambassador, shared the big news with her Instagram followers a few days ago.
Kristina Bazan, who has always loved to share her outfits and new beauty ideas on her blog and on the main social media platforms, is the creative mind behind Kayture.com (‘Kayture’ is a mash-up of her nickname, “Kay,” and “couture”), and is now considered one of the most requested and influential fashion bloggers around the world. Born in 1993, Kristina began exploring and then sharing her views on fashion on the notorious website lookbook.nu, which also paved the way for many other famous fashion bloggers. Things got bigger when Vogue noticed her looks.
Bazan, who has now been covering beauty, fashion and lifestyle topics for almost 4 years, has gained an indisputable success after collaborating with many renowned brands, which promptly noticed and then asked for collaboration with the Swiss young lady, who was being praised by Vogue as the newest best fashion blogger. It is not that hard to understand why brands like Louis Vuitton, Jimmy Choo and now L’oreal Paris are asking to work with her. Bazan’s ability to sell her own image is always impeccable, as proved by her tons of mesmerizing selfies, beauty tips on her blog and healthy brunches on her Instagram page: everything Bazan is involved in becomes chic, and looks like a high fashion magazine cover page.
In her new role as a L’Oreal Paris ambassador, which over the past few years has featured celebrities such as Julianne Moore, Jane Fonda and Hugh Laurie, she will create content with the brand, cover L’Oreal cosmetics during both social events and digital platforms (just a reminder: Bazan has over 25 million followers all over her social media accounts!), and well, just keep on being the way she is. Moreover, Bazan, who has never hidden her passion for makeup, has often loved to play with some strong smoky eyes, hot red lipsticks and theatrical looks, and will surely help the brand focusing on a younger and more creative audience.
Not for nothing, L’Oreal vice president of global cosmetics, Yann Joffrede, went clear since the very first time about Bazan appointment’s expectations, stating that: “She is a bridge between classical advertising and the consumer […] For us, it’s a major step in our communications strategy. It’s a new era.”
Bazan’s strong social media presence, along with her willingness to spread a positive message about beauty, may effectively be a good strategy for L’Oreal Paris, who has so far been lacking its social media presence and has never truly invested in the fashion blogging industry (The L’Oréal Paris account on Instagram ‘only’ has 1.5 million subscribers). Eclectic and full of life, Bazan’s lucky year has just begun. Besides working for L’Oreal Paris, she has recently moved to Los Angeles, where she is trying to pursue a music career. It is going to be interesting to keep up with her life!
Photos courtesy of Kayture