L’Oreal Paris and Youtube Launch BeautyTube for French Beauty Vloggers

Social media sites such as Instagram and Youtube are hotbeds for new artists and the world’s most renowned labels know it. Among them, L’Oreal Paris is the one that is taking the most out of the Internet celebrities and beauty gurus, and is now taking a step forward into the tech industry. The French brand is, in fact, officially joining forces with Youtube, launching BeautyTube, a new channel for French beauty vloggers.

L'Oreal Paris and Youtube Launch BeautyTube for French Beauty Vloggers

According to the WWD, L’Oreal Paris and Youtube are investing in what could be regarded as an online beauty school for vloggers, which will not only teach the ins and outs of the industry, but also some business and marketing sort of lessons on how to build a successful Youtube empire. The ten chosen lucky girls (who were selected based on their talent, potential and opinion on beauty matters rather than on their follower count), will enroll in the program for six intense months, which will be filmed and aired weekly on the L’Oreal Paris France’s Youtube channel. For the first ‘episode’, we will have to wait up until June.

Each one of the ten participants will receive a BeautyTube diploma at the end of the program in December, and will enroll in the second part of the course, which, above all, will require them to recruit the next ten talented beauty gurus. Whether these next ten lucky people are going to be French or international, is still unclear.

“We feel as the leader of cosmetics in the world that we have to deliver the best-quality content in beauty to our consumers. One way to achieve this is to train the new beauty YouTubers, because today we know that our consumers are looking for more and more recommendations and advocacy with YouTubers;” a spokesperson for L’Oreal Paris told the WWD.

L’Oreal Paris is one of those labels that have always invested a lot and never stopped looking for new ways of working with the most followed beauty gurus on the Internet, and subsequently browsing through their followers’ opinions on specific products to see whether they had to be improved or not. It was exactly L’Oreal Paris that was the first to announce a fashion blogger as its digital brand ambassador, the lucky girl being Kristina Bazan from Kayture.

By investing in a six-month-long reality show/beauty program, L’Oreal Paris will not only try out a new format and see how it goes, but will advertise its products for more than 180 days. Whether one looks at it as a smart way to advertise L’Oreal products or a sincere way to invest in potential lifelong beauty partners, it is indeed a once-in-a-lifetime opportunity for those who will attend the course, and many non-French beauty gurus are already hoping and asking for an international version of the program. Not for nothing, besides learning new skills the gurus will also earn a lot of money.

Photo courtesy of @lorealmakeup

Recent Posts

Shiniest PVC Pieces To Amp Up Your Style

This winter we go by the rule “more is more”. Dull outfits are reserved only for the ones who are afraid to experiment. But if you are into fashion and always want to look your best,...

Oscar de la Renta’s Wedding Dresses: Spring 2018

Oscar de la Renta’s bride is elegant, feminine and glamorous. For their first bridal collection as co-creative directors, Laura Kim and Fernando Garcia wanted to keep the recognizable spirit of the brand. They paid homage...

Calvin Klein x Amazon Fashion Holiday Collab

The popular American brand Calvin Klein is pairing with Amazon Fashion for a special holiday collection. They are not only releasing a new line but also setting up several pop-up shops. If you are somewhere...

Seductive Makeup Looks For Night Out

It's that time of the year where you have multiple reasons to glam up. Many holiday makeup collections already dropped. These glitter & glimmer packed collections are inviting you to get creative and experiment with...

Kylie Cosmetics Holiday 2017 Collection

Out of all Holiday makeup collections that launched so far Kylie Jenner's one is the most anticipated. The youngest Kardashian-Jenner sister threw the pregnancy rumors in shade with the announcement of her Kylie Cosmetics Holiday...