With Apple watch being one of the trendiest items to own now, L’Oreal has announced about its own revolutionary decision to re-invent cosmetics and tap into the wearables industry. L’Oreal’s new product is just in time for your next vacation to the Caribbean, it’s a patch that tells you how much UV exposure you’re getting. And we can think of so many uses for this.
The patch was turned into reality due to a partnership with PCH, an Irish product engineering company you probably never heard of. The brand new product is surprisingly called “My UV Patch” and will be introduced during the International Consumer Electronics Show, which will take place in Las Vegas this week. It will be up on sale with La Roche-Posay line at the end of 2016.
If you like to stay out in the sun, or lie on the beach for hours, “My UV Patch” should take its rightful place in your beach bag. It’s very small in size – only one inch in diameter – and is made up of a stretchable sensor that you can wear anywhere on your body and keep for up to five days. As for functionality, you have to connect it to your phone to see the exact amount of UV exposure your body receives at any time of the day.
Although L’Oreal is mainly a beauty company, taking care of your hygiene and cosmetics, it can also be a player in the health industry. With so many health issues being caused by UV exposure, the patch can become the best friend for someone whose UV exposure levels can be decisive.
And even if you don’t have any health issues, we all know that for the sake of a sexy golden tan we are ready to roll hours of playlists on the beach and sometimes we just stop noticing the time. The patch is a great way to keep up with the beauty trends and take care of your health while doing it.
Moreover, the introduction of technology into the beauty scene is very promising. The global vice president of L’Oreal’s tech incubator Guive Balooch confirms, “Technology, connected objects, the internet of things — these are all going to affect the beauty industry, just in a different way.” And it surely is. Technologies of all kinds are not only affecting how we use our beauty products, but also how we perceive beauty, starting with all sorts of beauty apps and ending with the almighty Photoshop.
Balooch also made a statement suggesting L’Oreal is not going anywhere from the technology industry. This is one of the first technological advancements we see from beauty brands, but things might develop quickly. “We want to show the consumer electronics community that we are here, working on beautiful products,” Balooch told Mashable.
He also told the press that the goal of the UV patch is not to make a wearable piece just to follow a trend, but to replicate the same success that Fitbit and Apple had and move that success to the fashion industry.
So, this can be considered a new contribution to the industry by L’Oreal, but we’ll also love to see more in the near future. If you’re diving head first into the technology, we want to see you go deep enough, and not back to surface in a minute. Let’s keep our fingers crossed!
Photo courtesy of L’Oreal Paris