Called the most influential makeup artist in the world by Vogue magazine, Pat McGrath knows how to keep her fans in suspense. In fact, if you follow her on Instagram, or took a look at her marvelous work during Prada’s latest show for its spring/summer 2016 collection, you knew something was brewing up. The answer to all those secretive posts on Instagram, which feature golden eye shadows and the hashtag #MakeupByPatMcGrath, came a few days ago, when McGrath officially launched her first makeup product, prophetically called Gold 001.
Pat McGrath’s career started growing exponentially in the early Nineties, in a time where surrealistic creativity and being prone to cross the line were highly encouraged practices in the fashion industry. McGrath’s innovative use of color, which still is one of her most recognizable hallmarks along with working with her fingers rather than brushes, made a huge impact on Edward Enninful, former fashion editor of i-D magazine, and ended up in a collaboration. Her rise to prominence had also something to do with her willingness to experiment with different materials, such as pearls and feathers. From the ‘90s up until today, McGrath has collaborated with artists and fashion houses such as John Galliano, Jill Sander, Dior, Max Factor and Gucci. And, to crown it all, she currently works as the global creative director of Procter & Gamble.
So, what does Pat McGrath’s Gold 001 consist of? It is a sparkling golden paint with flecks of golden glitter (we are talking about a 24-karat pigment), which can be used on the cheeks, eyes and lips. In addition to Prada’s spring 2016 runway, Gold 001 was officially unveiled at an another event during the Parisian Fashion Week, where models like Bella Hadid, Stella Maxwell and Hailey Baldwin helped Gold 001 shine even more thanks to their bare faces and bright golden lipsticks. McGrath’s big announcement, in association with Vogue, romantically took place at the Jardin Tuileries.
Although no one knows what the packaging will look like (Gold 001 will be available on www.patmcgrath.com later this year), everybody is waiting with bated breath to get hands on the magical Gold 001. In fact, even if it is just a start and we actually do not know if it’s an una tantum makeup product or if McGrath is about to start a new career, the possibility that one of the best makeup artists in the world is actually going to release haute couture makeup products on a yearly basis is indeed exciting.
Photo courtesy of Vogue