Apparently, Ralph Lauren has an intention to come back to the women fragrance market, as the luxury brand is preparing to launch a new four scent collection titled Big Pony. Actually, the upcoming Ralph Lauren Big Pony Fragrance Collection for women, which is set to hit the beauty stores already next month, is an extension of the Big Pony for men fragrances.
The Big Pony scents for women aims to grant women with a unique vibrant sensation, as the president of International Designer Collections at L’Oréal USA, Marc Rey stated: “With this launch, we bring to young women an appealing message: Live life in color by expressing every vibrant side of you. The Big Pony Collection for Women is a bouquet of exciting fragrances for the iPod generation”.
“The Big Pony Collection for Women empowers a woman to express all her different sides and convey the whole story of who she is. This means identifying the four key attributes of a modern woman’s femininity — sporty, sensual, free-spirited and stylish”, said Guillaume de Lesquen, president of Ralph Lauren Fragrances Worldwide. Moreover, he also added that the collection has been designed to appeal to women in the 18-24 age group.
The first fragrance of this youthful and refreshing collection has a strong sporty vibe, created thanks to the floral and citrus base. The scent uses cedarwood and musk at the base, complemented by the heart notes of blue lotus and dewy jasmine. Fresh grepefruit tones perfectly summarize this alluring perfume.
The second scent comes to be a little more sophisticated with a nice oriental flair. With the delicate base of vanilla extract, marshmallow, musk and drydown of sandalwood, the core of magnolia, lily of the valley and honeysuckle, finished off with the top notes of grapefruit, mandarin, guava and water lily, the fragrance comes to be really amazing.
The third fragrance is a floral oriented one, with the base notes of white amber and sandalwood, followed by the heart notes of mimosa and buttercup, finished off with the gracious pear and kumquat.
The forth scent has both floral and oriental touches. It is composed of the base notes of sylkolide, sandalwood and purple amber, the heart notes of magnolia flower and cristallon, complemented by the blood orange, casseyrein and watermelon top notes.
The complete Ralph Lauren Big Pony Fragrance Collection will be available for purchase in April and will have an ad campaign featuring two famous models. “The advertising concept celebrates the powerful group of four women, who visually reflect the fragrance collection through their vivid wardrobe and oversize polo pony icons,” stated de Lesquen. Each scent will come in two versions: you’ll have to pay $70 for 100 ml and $55 for 50 ml respectively.
Photos via WWD.com