“Every woman looks sexy in sneakers,” that’s one of the strangest and most surprising comments I’ve ever heard from a designer friend. Once you hear a comment like that, your mind can’t stop but think what makes a grown man attracted to a woman wearing the sports shoes you so often see on men. You think about it, you watch the trend, and then you start understanding it. The trend of sports shoes has been very big since the ‘80s, then it became a usual style, something casual you see in the streets … until now.
You probably remember the famous Reebok Freestyle Hi brand that introduced the sexy fitness shoes for women. You also probably know about the Swedish cosmetics company called FACE Stockholm. Now, can you tie these two companies and guess what product they could have possibly come up with together! It’s, what I like to call “The Sneakers meet the Makeup” duo.
The founders of FACE Stockholm Gun Nowak and Martina Arfwidson compare the choice of sneakers with the tough choice of makeup you go through every morning. It really all depends on the mood, they say, sometimes you just wake up and want a bold bright color on your lips. They insist that the logic is the same with sneakers; there are days when you just want the bright red high-neck options. And because you’re a woman with an extremely great taste and mind, you should be able to wear your bright color whenever you’d like. And it really works like that. Have you ever noticed that the way people look at your bright red lips is exactly the same way they look at your bright red sneakers? So, go ahead and invest in one of the color stories developed by Reebok Freestyle Hi and FACE Stockholm. The brands have chosen the lines very wisely, naming them inspired by the qualities you most like to display (just like your red lipstick): Strength, Wit, Creative, and Power. Depending on which one of these you crave, you’ll be able to find a perfect color story of sneakers and the corresponding makeup.
The makeup stories include lip-glosses, nail polishes, eyeshadows, liners, highlighters and glitter powders. Here’s a warning though: if you get the full sneaker-makeup package, you’ll most likely look like a parrot that epically escaped the cage and is flying to a jungle. Don’t bring the ‘80s style back just yet, since all-blue or all-green makeup won’t look too attractive, so give up on most of the items and pick one. Although you have to be cautious not too over-match the colors, the attempt to turn this into a trend is very nice. There is something in the revival of retro that makes everyone’s heart warm up … even if you were born in the ‘90s and have seen the ‘80s only on TV.
So, the verdict is clear. If you’re that girl walking in the streets with the sexy sneakers and the makeup all in place, you’re a diva on a run. Competitors, behold!
Photos courtesy of FACE Stockholm