Reebok Teams Up With FACE Stockholm for A Color Collection

“Every woman looks sexy in sneakers,” that’s one of the strangest and most surprising comments I’ve ever heard from a designer friend. Once you hear a comment like that, your mind can’t stop but think what makes a grown man attracted to a woman wearing the sports shoes you so often see on men. You think about it, you watch the trend, and then you start understanding it. The trend of sports shoes has been very big since the ‘80s, then it became a usual style, something casual you see in the streets … until now.

You probably remember the famous Reebok Freestyle Hi brand that introduced the sexy fitness shoes for women. You also probably know about the Swedish cosmetics company called FACE Stockholm. Now, can you tie these two companies and guess what product they could have possibly come up with together! It’s, what I like to call “The Sneakers meet the Makeup” duo.

Reebok x FACE Stockholm Color Collection  2015

The founders of FACE Stockholm Gun Nowak and Martina Arfwidson compare the choice of sneakers with the tough choice of makeup you go through every morning. It really all depends on the mood, they say, sometimes you just wake up and want a bold bright color on your lips. They insist that the logic is the same with sneakers; there are days when you just want the bright red high-neck options. And because you’re a woman with an extremely great taste and mind, you should be able to wear your bright color whenever you’d like. And it really works like that. Have you ever noticed that the way people look at your bright red lips is exactly the same way they look at your bright red sneakers? So, go ahead and invest in one of the color stories developed by Reebok Freestyle Hi and FACE Stockholm. The brands have chosen the lines very wisely, naming them inspired by the qualities you most like to display (just like your red lipstick): Strength, Wit, Creative, and Power. Depending on which one of these you crave, you’ll be able to find a perfect color story of sneakers and the corresponding makeup.

The makeup stories include lip-glosses, nail polishes, eyeshadows, liners, highlighters and glitter powders. Here’s a warning though: if you get the full sneaker-makeup package, you’ll most likely look like a parrot that epically escaped the cage and is flying to a jungle. Don’t bring the ‘80s style back just yet, since all-blue or all-green makeup won’t look too attractive, so give up on most of the items and pick one. Although you have to be cautious not too over-match the colors, the attempt to turn this into a trend is very nice. There is something in the revival of retro that makes everyone’s heart warm up … even if you were born in the ‘90s and have seen the ‘80s only on TV.

Reebok x FACE Stockholm Color Collection  2015

Reebok x FACE Stockholm Color Collection  2015

So, the verdict is clear. If you’re that girl walking in the streets with the sexy sneakers and the makeup all in place, you’re a diva on a run. Competitors, behold!

Reebok x FACE Stockholm Color Collection  2015

Photos courtesy of FACE Stockholm

Recent Posts

Bottega Veneta Appoints Daniel Lee As Creative Director

When Tomas Maier announced he is leaving Bottega Veneta a few days ago, no one expected that the fashion house would appoint his successor so fast. But the latest news is that Daniel Lee is...

Kendall Jenner’s Sexiest, Most Naked Looks

Kendall Jenner is a provocateur by vocation! The infamous member of the KarJenner clan is never afraid to leave very little to the imagination. She often flaunts her model physique in sheer dresses and other...

Neutral Nail Ideas That Look Good With Everything

Coordinating your nails with your outfits will for sure elevate your style, but busy ladies simply don't have time for that. Whether you are on a tight schedule or just lazy to match your mani...

Rose Gold Makeup Ideas That Look Flattering on Everyone

Rose gold is a beautiful variation of gold with a pink tone to it. This shimmery hue is perfect if you want to elevate your summer glam. You can either swap your go-to gold smokey...

15 Times Celebrities Forgot to Wear Pants

Celebrities can't stop, won't stop making bold style moves. In the sea of naked and sheer pieces, there is another risky way they like to show some skin. Take a look at all the wildest...