Famous Russian tattoo artist and Instagram star Sasha Unisex has teamed up with Estee Lauder to launch a selection of temporary tattoos for fashion chameleons, who love the idea of wearing tattoos, but never stick to one design and look. Sasha, who can be considered the originator of the watercolor tattoo craze, has her own line of temporary tattoos and even registered her eponymous brand back in 2014.
This time around, she decided to reach wider masses and to give the Estee Lauder fans a chance to wear her art, launching these unique summer lines dubbed Flowers and Black & White.
Sasha herself stars in the lookbook of her collection, alongside models Ellen Sheidlin, Yana Kryukova and Mary Kuzmenkova, who are pictured wearing the designs from both her lines.
While the Flowers collection focuses on delicate watercolor flower tattoos, the Black & White range brings in dramatic black-and-white drawings, as the name already implies. Besides flowers, the artist has used other interesting motifs in the collection, mostly illustrations of animals, including foxes, dogs, horses and bears, a theme she often uses in her art.
Bright colors and intricate designs are the key motifs Sasha uses in her art, along with subtle geometric touches, which have all been combined in her temporary tattoo collection. We see pretty bows here, blooming roses and realistic-looking leaves, unicorns and some empowering messages that might have been created with women in mind, but will definitely appeal to men too.
Tattoos represent an entire world, where art, emotions and philosophy go hand in hand, representing the wearer’s inner world and personality the best ways possible. Actually, in the modern world every other person wears at least a tiny tattoo, be that a woman or a man, a supermodel or a fashion blogger.
Sasha’s tattoos let you embrace your most colorful and boldest self, and if you aren’t self-confident enough to wear them for the rest of your life, investing in her temporary designs is a good idea.
The Sasha Unisex x Estee Lauder tattoo collection actually uses Sasha’s most iconic tattoo sketches, letting you instantly apply your favorite design to your skin without feeling any pain, while also having the option of removing it whenever you get tired and want to embrace your own naked skin. The temporary tattoos from these lines can be purchased from Tattooyou.com and from the artist’s personal website – sashaunisex.com.
In case of buying Estee Lauder products at EsteeLauder.com from June 7 to July 7, you have the chance of getting Sasha’s temporary tattoos as a gift, when you use the promotion code SASHAUNISEX 1, and your purchase is over $70 USD.
Photos courtesy of Sasha Unisex