The widely anticipated and extremely popular brand in the world of fashion, Miu Miu expands and progresses with an incredible speed. Apart from introducing super cool and innovative options of garments and accessories, the amazing Prada sister line has also announced about launching its own Miu Miu perfume in 2015. The deal with beauty giant Coty has been already signed, which means that a new and absolutely striking surprise is still to be revealed in two years’ time.
Coty is, in fact, a huge and powerful representative of cosmetics manufacturers and can provide Miu Miu with a gigantic and important opportunity to become even more popular and to gain more consumers around the world. This is what Patrizio Bertelli, CEO, Prada Group said about this deal: “The agreement with Coty marks a major step forward in Miu Miu’s development plan. I am sure that, leveraging on Coty’s know-how and Miu Miu’s strong identity, this partnership will be a worldwide success.”
Prada is quite famous with its previously launched fragrances by Miu Miu designer Miuccia Prada. However, this is a clear hint about putting an accent on Miu Miu and a tendency to work noticeably on making it even more popular and recognizable. Michele Scannavini, CEO of Coty Inc. mentions: “Miu Miu is one of the most refined and respected luxury houses in the world and one of the fastest-growing global brands in the whole fashion industry. It is an exciting opportunity for Coty to build a worldwide fragrance business for Miu Miu and also to further build our own market share in the prestige fragrance market.”
Thus, Miu Miu is planned to enter the perfume market, which is very pleasant and awesome news for us. Already being desperately in love with its awe-inspiring apparel and accessory lines, we will be really impatient to find out the ways of putting these ideas into the perfume options as well thanks to the first ever Miu Miu fragrance!
Photos courtesy of Stylebistro