The Elizabeth and James fashion line by the Olsen Twins is getting expanded, as the sisters announce about their first ever fragrances to be launched in late January. This is a very important step in the development of their fashionable and youth-inspired brand, which will give them a chance to present their ideology from a different angle, introducing the conceptual principles of the Elizabeth and James from the spectrum of perfume options.
“We always knew we wanted to have a fragrance for this brand, because it’s very lifestyle. There are many components to the brand. We felt that between the brand Elizabeth and James and Sephora that we were really speaking together directly to our customer. We felt that was a really good place to start exploring the world of fragrance and beauty,” mentions Ashley. “These fragrances are really about what everyone wants, which is intimacy,” added Mary-Kate in an interview to WWD.
This plan of expansion is going to be realized with the help of the super effective collaboration with Sephora. The Senior Vice President of Sephora Originals, Michael McGeever, talking about this teamwork, said, “We look forward to bringing the modern perspective and fashion philosophy of Elizabeth and James designers Mary-Kate and Ashley Olsen to life with this prestige fragrance.”
In fact, this is a very nice choice for the twins, since Sephora has all the necessary resources and creative ideas to bring their specifically introduced trends into perfume industry. The main concentration of the Olsen fragrance, which was primarily planned to be a single scent, is said to consist of two alternatives, Nirvana Black and Nirvana White. The idea of splitting the originally planned variant in two came as a result of evasion of over-concentrated proportions. The first option is made of violet, sandalwood, and vanilla notes, having a specific woody scent, while the second one features peony, muguet, and musk being more inclined towards florals. So we are really impatient to see what’s the result of this sophisticated and interesting collaboration, involving great ideas and really hard work.
Photos courtesy of Vogue