One of the most anticipated collections of the year is officially on its way. When Moschino and H&M first announced their collaboration back in April, we all got super-excited. H&M is one of the brands that allows everyone to get their hands on high-end designs at affordable prices. The news didn’t come as much of a surprise, considering the fact that the Swedish retailer has released lines with names such as Stella McCartney, Erdem, Versace, Alexander Wang, Karl Lagerfeld, Balmain and more.
H&M is joining brands such as American Eagle and Nike with the launch of its first modest fashion line. The retailer hasn’t spoken directly to the modest shopper in the past, but starting from today H&M is becoming more inclusive.
The modest capsule H&M LTD is full of gorgeous spring designs rich in embroidery and prints. The collection is exclusively for spring and there is a second drop coming on May 24. The pieces are designed to cater to those who dress modestly for all occasions. H&M made sure to offer a range that features both casual and formal designs. All of the pieces are on the conservative side but very contemporary and trend-driven. H&M follows the latest trends, so this capsule is no different when it comes to the aesthetic.
The H&M LTD collection includes wide-leg pants, maxi skirts, kaftans, tunic-like blouses and coordinating separates. The silhouettes are flowy and relaxed. The color palette includes multiple gorgeous spring colors, from attention-grabbing coral red and gold-yellow to pale lavender and pink. The materials are mostly lightweight. H&M was driven by the “love of color, embellishment, and self-expression” in the making of the modest line. The brand came up with a variety of floral prints to add a romantic vibe to the pieces. According to H&M, their first modest fashion line radiates “confidence and positive feeling”. Everyone should be able to find something no matter their personal style.
This collection marks the first time H&M is offering a separate modest collection. Back in 2015, the brand invited Mariah Idrissi, a Muslim model who wore hijab in the ads. This move was positively accepted by the modest shoppers which probably encouraged the brand to offer more options. According to H&M, there are some modest options in their regular offerings. However, putting these pieces together in one collection will offer a more convenient shopping experience for those interested in modest dressing.
H&M is currently available in 69 markets and a modest fashion line seems like a natural move for the company. Earlier this year, the retailer came under fire over “racist” advert that featured a black boy wearing “Coolest Monkey in The Jungle” slogan hoodie. In the wake of the hoodie fiasco, H&M hired a diversity manager. This modest capsule is an important step forward towards diversity and inclusivity for the brand.
The H&M LTD collection launches exclusively online. The prices for these chic pieces range from $59.99 to $129 for apparel and from $34.99 to $49.99 for accessories.
Photo Credit: H&M
H&M is the master of designer collaborations. The mass retailer managed to offer many collections designed by luxury designers at low prices. From Erdem’s dreamy floral dresses and suits to Balmain’s cool pieces, H&M’s high-low fashion collaborations sell out very fast. The latest epic collaboration is with the most charming luxury brand MOSCHINO. The brand’s leading designer Jeremy Scott was the first to reveal the news at the music festival Coachella. At the MOSCHINO party, Scott announced the collaboration with H&M by projecting a call from supermodel Gigi Hadid onto big screens.
Right after the first announcement, H&M took it to Instagram to confirm the news and share more details about the collaborative collection. According to the high-street retailer, the MOSCHINO [tv] H&M collection will launch on November 8, 2018. There is quite a wait until you can snatch Jeremy Scott designed pieces at low prices, but fans of Moschino are already excited. Keep in mind that H&M’s designer collections sell out extremely fast, so you better mark this date on your calendar if you want to put your hands on these pieces.
Jeremy Scott is equally excited about his collab with the affordable brand.
“I am excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration, I’ll be able to reach more of my fans than I’ve ever had the ability to do,” Scott said in a statement.
The designer has previously worked with Adidas on an affordable line. Anyway, he is no longer collaborating with the sportswear brand, so his H&M collection will cater to all of his fans who can’t afford the MOSCHINO prices.
The MOSCHINO [tv] H&M line will feature both womenswear and menswear, as well as accessories. The pieces will be in MOSCHINO’s recognizable bold aesthetic. Expect to see electric colors, sequins, and fun silhouettes. The designer revealed that he is also working on an updated version of his biker jacket bag from a few years ago for H&M. Scott described that this will be “the tiniest biker bag ever”. H&M and Jeremy Scott already gave us a sneak peek of what to expect with the help of the designer himself and no other than Gigi Hadid. Both the model and the designer wore pieces from the MOSCHINO [tv] H&M collection at Coachella.
The collaborative collection with MOSCHINO will be available online and in select H&M stores worldwide. Prices will range between $25 – $300.
After launching Arket, H&M announced that another brand is in the making. The company will launch Nyden, another affordable brand for millennials. The name of the brand combines the Sweedish words “new” and “it”. Surprisingly the brand won’t follow trends, seasons and the traditional fashion calendar. You’d think that millennials are all about fast fashion and trends, but Oscar Olsson, the mastermind behind the brand doesn’t agree with that theory. Oscar Olsson is the head of H&M‘s Innovation Lab that worked on this project. They used sociology, market research, and philosophy to discover the possible ways people will shop in the future. Based on these findings H&M created Nyden.
In this logo-obsessed fashion era, Olsson believes that in the future there will be “no such thing’ as fashion brands in the traditional sense of the word. Furthermore, fashion will be broken into “tribes” where each tribe will have its own influential leaders. The brand’s logo is a simple slash which stands for co-creation. In fact, the “tribe leaders” will co-create the clothes they want to see in the world. Actress Noomi Rapace and tattoo artist Doctor Woo will be the first ones to test drive the role of “tribe leaders”. So, Nyden won’t have one designer, but influencers who don’t necessarily need to be popular on social media. The tattoo artist has 1.3 million followers on Instagram, but the actress is nowhere on social media. Anyway, she is known for her distinctive rebellious style.
The in-house philosopher Alexander Bard calls the future customer “Netocrat,’ which might be a more advanced version of the millennial. Bard and Olsson have come to a different understanding of the Netocrat than the world believes.
“The Netocrat is more sensitive than ever to credibility, authenticity, and personality. They’re also more sensitive than ever to exploitation of themselves or other people,’ Olsson told The New York Magazine.
Nyden’s products will be sold exclusively in pop-up shops and through e-commerce. The production process will take around 3-4 weeks, but according to Olsson, Nyden isn’t a fast-fashion brand. Nyden’s offerings are expected to make a long-lasting bond with the customer since the clothes will reflect the tribe leaders’ idea of co-creation. The price point is “affordable luxury’ and will vary depending on the products and tribe leaders. The brand is set to launch in early 2018. Only time will tell if Olsson was right about his idea of the future of fashion.
Nicki Minaj made a huge fashion statement with her outfit at the Met Gala 2017. To everyone’s great surprise, she showed up in H&M custom-made outfit that featured Rei Kawakubo’s face on her obi belt. Her black and red ultra sexy look included a sheer organza and a full train decorated with black vinyl roses. Her outfit got an immediate approval from the fashion police.
Why did the queen of hip-hop decide on H&M for her Met Gala look? Apparently, her personal stylist Maher Jridi teamed up with H&M and created this fully dramatic gown. Nicki revealed that her personal stylist is not the only person who teamed up with H&M, announcing her own collaboration with the brand, and saying that she is working on a Special Fall 2017 Collection.
Nicki’s fans will be extremely impatient to put their hands on something that has her personal touch. H&M has also collaborated with The Weekend for their Spring 2017 Collection. About her Met Gala 2017 outfit Nicki explained: “Partnering with H&M has been an incredible and unique experience. The look we have created is so special to me and I’m looking forward to sharing this moment with everyone. Together with the H&M design team, we embodied the theme from the dramatic train to Kawakubo’s face. It’s truly inspiring!’ Nicki seemed very satisfied with her Met Gala outfit and even mentioned that her dress “is more comfortable than it looks.”
Take a look at the short interview with Nicki Minaj at the Met Gala 2017 press release where she expresses her excitement for her collaboration.
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The affordable retailer sponsored the event in honor of the collaboration with Comme des Garcons back in 2008. H&M so far has had collaborations with many high couture designers and fashion houses such as Karl Lagerfeld, Jimmy Choo, Victor & Rolf, Roberto Cavalli, Stella McCartney, Balmain, Alexander Wang, Versace, Lanvin etc. A total of seven celebrities confided their Met Gala Looks to H&M. The brand created custom designs for each of their celebrity clients. This is not the first time for H&M to design gowns for the Met Gala attendees. In the past H&M created unique gowns for Amber Valletta, Jenifer Hudson, and Ciara.
H&M understands that there is one more thing as important as the Big Day: The Big Night that comes after! So, H&M launched their bridal lingerie just in time for the bridal season. The 25-piece collection made to fire up the passion on the Big Night is available online, and prices range between $7.99 per lace thong up to $29.99 per dreamy pastel color bodysuits. The collection is available in sizes 32A-36D for bras and bralettes and sizes XS-L for panties and briefs.
Just for the record, this is not the first time H&M is going bridal. Couple years ago H&M made their first bridal dress which retailed for only $99. Then, earlier this year H&M announced another round of bridal dresses as a part of their “Conscious Exclusive Collection’. According to the company, “every piece is made from sustainable materials… polyester made of plastics recycled from shoreline waste.’
It seems that H&M understands the struggle of brides-to-be who need to stay within budget – and that is why they made their first bridal lingerie collection for brides within budget to SLAY! While gowns can easily cost more than a $1,000, brides can now save at least on what’s underneath without compromising anything.
The collection includes everything a bride and her respected half would ever wish for. Therefore, brides can choose from lace thong, briefs, soft lace bras that reveal more than they cover, push up bras, and gorgeous bodysuits.
Aside from the sexy pieces, the collection offers shaping briefs, shaping bodysuit and a self-adhesive bra. Gosh, they really thought of everything!
Besides the classic white color and couple pieces in black color, the collection has separates and 2-pieces in pastel blue (functioning as both the bride’s ‘something new’ and ‘something blue’) and in pastel pink.
H&M went even further and created cute pastel pink 2-piece sleepwear with “You and Me Forever’ printed on the top perfect for the bride to relax the night before. Additionally, there is a pastel pink night slip with “Future Bride’ printed at the front for the bride and black night slip with “Crew Bride’ printed at the front as well for the bride’s besties. These night slips would be a perfect addition to a bachelorette trip!
The greatest thing about H&M is that everything they make looks expensive without emptying your pockets! Plus they give a plenty of choice on a budget. So, if you are a bride-to-be you have no excuses. Whatever your budget is H&M made it possible for you to look hot as hell on your first legal night with your stronger half.
Photos courtesy of H&M
The company that gives us H&M is Swedish label Hennes & Mauritz AB and they are launching a new fashion brand ” Arket, but currently only for Europeans. The focus will be different from H&M, thus catering only European markets for the time being.
The initial brick and mortar location for Arket is set for London, to be followed by Brussels, Munich and Copenhagen. The online offerings will be sold only in European markets with the CEO of H&M stating that “the overall direction and focus is quality in simple, timeless, and functional designs ‚Äö√Ñ√∂‚àö√ë¬¨‚àÇ a broad, yet selected range of essentials for men, women, and children, as well as a smaller, curated assortment for the home.”
But again ” only for European markets at least for now. A comment by Cosmopolitan.com calling in a comparison between Arket and Ikea seems right on the money, especially considering the café setting that will feature “new Nordic’ cuisine. We’ll see how Arket does with retail pricing set to start at 39 euros and climbing up to 114 euros (or if it gets here $42 to $124).
The emphasis is reportedly on materials, function and fit, and hence a higher price segment than H&M. I personally like Ikea, so we’ll see how the Ikea of clothing stores does before it trickles to America if it ever does.
If it is of any interest, the name of the new store ” Arket ” means ‘sheet of paper’ in Swedish. The full offerings seem to be evenly spread out between departments rather than focusing on just clothes or mostly menswear or womenswear, which is encouraging.
In an official statement by the brand Ulrika Bernhardtz, the creative director of Arket said: “It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolizes the blank sheet, the sense of optimism and possibility we felt creating this new brand.”
The Arket team is based in S‚Äö√†√∂‚Äö√†√ádermalm, Stockholm and has pattern makers and buyers, designer architects, writers and chefs ” making their team very well rounded. In a comment on the team, the managing director of Arket, Lars Axelsson stated: “A fantastic team with diverse backgrounds and areas of expertise have come together to build Arket. We’re very excited to soon reveal the brand and share our collections with customers.”
The Regent Street location will be the first flagship and we will see what happens as they kick off. The website for Arket will operate within 18 European countries. For those who can access Arket’s offerings this fall, give them a good run through and post your finds for those who cannot. It will be interesting to see how such an optimistic and apparently well planned new fashion brand will do, though it is hard to expect anything but success for them.
Photo courtesy of @arketofficial
H&M is often synonymous with free-spirited fashions, especially when it comes to its spring collections. For the H&M spring 2017 collection, now available in stores and online on HM.com, the Swedish giant has released an equally bohemian ad campaign that will definitely put you in the right free-spirited mood all spring long!
Captured by Swedish fashion photographer Mikael Jansson, H&M’s spring 2017 ad campaign sees models Taylor Hill and Frederikke Sofie in a dreamy, outdoor scenario, which perfectly embodies H&M spring 2017 collection’s main leitmotifs, namely boho-chic aesthetics combined with practical and utilitarian detailing.
H&M’s fashions for this spring are, as seen throughout the campaign’s styling choices, meant to be mixed and matched with one another, so that one could look gorgeously chic and cozy whether the plan for the day involves a romantic picnic on the grass or a day out shopping with friends.
As always, H&M’s collection is neither too urban, nor too exclusively outdoor-approved, and we bet there are plenty of items you will want to get your hands on right away! First and foremost, trying not to fall in love with H&M’s great amount of floral and lace embroideries will be basically impossible. From delicate crop-tops to see-through embroidered patterns, H&M’s boho-chic side also includes romantically flared gowns and long, flowing dresses and gowns, the pastel colors of which are probably one of the most delicate things you will see in the lineup.
As for the utilitarian wear, H&M’s spring 2017 ad campaign introduces one of this seasonal must-haves, i.e. the military jacket as the it-item the majority of the most covetable and contrasting outfit proposals are composed of. Throughout the campaign, models of the moment Taylor Hill and Frederikke Sofie both channel combinations of boho dresses and urban-chic ensembles, such as the military jacket or the trench coat worn together, proving that not following the (fashion) rules is always a good idea, especially when it comes to spring and the temperatures make it possible to dare more with fashion.
Other utilitarian, if not even preppy-inspired garments, include the military green sack and capri pants, here worn either with frilled blouses with Nehru collars, or airy shirts adorned with colorful floral patterns.
Imperceptible at first glance, yet no less important, are H&M’s spring 2017 accessory items, which here include flat sandals, delicate, layered necklaces, woven belts and, of course, military-inspired small shoulder bags, with the latter being very likely the first items that will fly off the shelves the soonest.
Photos courtesy of H&M