Balenciaga debuted their Spring/Summer 2018 campaign, inspired by paparazzi shots. The fashion house took it to Instagram to reveal their authentic ad material for the new collection. All of the shots were taken by real French paparazzi. Balenciaga collaborated with Agence Bestimage, which is, in fact, the French version of Getty Images.
The Spring/Summer 2018 collection is in Demna’s recognizable statement style. You can feel a throwback vibe in the looks, mixed with logomania and vibrant colors. Lotta Volkova is Demna’s long-term collaborator and the styling guru behind the looks. Although we are months away from spring, in the fashion world it’s already time to think about spring trending pieces. The plaid fabric is going to continue its reign during the warmer months, seen in many different colors, styles, and combinations. Everyone’s favorite Knife Pumps are upgraded with spikes for an even fiercer appearance.
Balenciaga’s celebrity models are trying to hide their faces from the paps by using the brand’s latest chic bags. Each one of them carries a different one, perfectly combined with the contemporary outfits. Most of the handbags are available in striking colors and prints such as green, magenta, and orange. The brand’s logo is plastered all over the accessories, which points out to another season full of logomania.
The infamous fashion house tapped a diverse cast of models, including Dipti Sharma, Eliza Douglas, Stella Tennant, Kennah Lau, Alek Wek, Raphaele Godin and her son, Marjitta Nissinen, and Christine Willis. The ladies are trying to get their way between the crowd of photographers while wearing Balenciaga’s ultra-stylish pieces from the brand’s new collection. Shot in front of two Balenciaga store locations at Rue Saint-Honore and Avenue Montaigne, the ads were strategically set at the busiest spots that are always crowded with paparazzi. It’s almost like seeing Kendall Jenner or Gigi Hadid leaving the brand’s store after a shopping spree.
The full collection will be released in stores on February 25. Until then you can visit balenciaga.com to pre-order your favorites. This is not the first time that celebs and pap shots have served as an inspiration for a campaign. Back in 1991, for the September issue of Italian Vogue, Tim Walker captured his models while they were hiding their faces with handbags. Another legend, Steve Meisel adopted a similar approach for Vogue in 2005. In that photo shoot, he wanted to deliver the message that celebrities are regular people just like all of us. Gvasalia is a passionate admirer of the past decades, so aside from taking design inspiration from the past, he also relied on those times for the campaign.
Photo Credit: @balenciaga/Instagram
Last year was marked by a lot of unexpected but exciting collaborations in the fashion world. A number of high-end brands and retailers decided to team up on exclusive capsules that sold out in minutes. Guided by the same trend, Balenciaga decided to partner with two of the most famous online retailers at the moment, Net-A-Porter and Mr Porter. This is such great news for all the fans of Demna Gvasalia and his unique way of transforming what seems like old-fashioned designs into the trendiest pieces around.
“Balenciaga is one of the most exciting brands in luxury fashion, and we are honored to collaborate with the House. This project was a wonderful partnership and a first of its kind with Balenciaga’s campaign creators, Johnny Dufort and Lotta Volkova, photographing and styling our own teams wearing the exclusive collections against the backdrop of our offices.’- said the President of Mr Porter and Net-A-Porter, Alison Loehnis.
The British sites are well-known for their exclusive collaborations with the most in-demand brands. Net-A-Porter carries only women’s clothing, bags, shoes, and accessories. The collaboration with Balenciaga results in a 53-piece collection created exclusively for the site. Ladies can expect chic bags, mules, 70s-inspired dresses, fashionable check blazers, shoes, jewelry and more.
Mr Porter, on the other hand, is delivering the menswear part of the exclusive capsule with 34 brand new additions. This collection will feature hoodies, the infamous Triple S sneakers, biker jackets, denim jackets, jeans.
The full range of the line is not revealed yet, but the brands already gave everyone a sneak peek of what to expect. Demna worked closely with Johnny and Lotta in creating all his signature looks. They wanted to recreate some of the most popular Balenciaga designs that rocked the fashion world in 2017. Also, the designer wanted to incorporate the retailer’s suggestions, to satisfy the needs of their customers.
“The exclusive collection for NET-A-PORTER and MR PORTER creates a complete wardrobe of Balenciaga styles known from previous seasons. We have redesigned this selection of styles for women and men in new and special fabrics and dedicated colors.’- Demna told in his statement.
Both capsules will debut on the sites on January 22. The price range as expected will be on the higher side of the budget. Balenciaga is currently among the top three most popular fashion houses in the world, so their designs are sold at a price which is not as affordable. The prices for the exclusive collections start at ‚Äö√Ñ√∂‚àö√°¬¨¬Æ 600 and go
up to ‚Äö√Ñ√∂‚àö√°¬¨¬Æ 3840.
For Spring 2018 Demna Gvasalia decided that is enough of Crist‚Äö√†√∂‚Äö√¢‚Ä¢bal Balenciaga tributes. For his past collections, the designer would go through the archives and try to incorporate recognizable elements from the fashion house. At times in a very aggressive way. After several seasons in the role of creative director of the fashion house, Gvasalia finally felt comfortable to add a personal touch to Balenciaga. You could feel his brand Vetements in the Balenciaga Spring 2018 collection shown during Paris Fashion Week. The collection had a gothic vibe.
Demna Gvasalia used the same approach he uses when he creates for his brand Vetements. Backstage the Balenciaga show he stood in a hoodie with FBI printed on it. “I’m investigating!’ ” he explained. And he truly did. As a creative director of Balenciaga and leading designer at Vetements, he observes what people like to wear, their habits, and the current trends. Then he tells stories through clothes.
Demna took cheesy screensaver prints from the Nineties and turned them into high fashion statement pieces. The well-known sunset and mountainscape screensavers were all over trousers and boots.
The fun prints didn’t stop here. Gvasalia took dollar and euro bills and placed them on multiple pieces in the collection. Maybe there was a message behind the outfits that would cover you in money from head to toe. After all, we live in a time where money makes the world go round.
The newspaper print was another attention-grabbing moment in the collection. According to Demna Gvasalia, the text means nothing. He just wanted to add pictures of happy people. In a time when we are surrounded by bad news, the designer wanted to bring fake good news.
The Spring 2018 Balenciaga collection involved crocs. The ugly comfort family-friendly shoes once again entered the world of high-fashion. Christopher Kane also collaborated with the shoe producer for his Spring 2018 collection. Gvasalia upgraded the classic crocs with high platforms. Honestly, that didn’t make things visually better, but at least some designers care about the wellbeing of your feet. After all, Gvasalia has mastered the street fashion. If he says crocs are cool, we can’t argue.
The Balenciaga Spring 2018 collection was based on appropriation. Maybe Gvasalia wanted to say that nothing new can be invented in fashion. And everything can be reinvented. Anyway, his designs always feel cool fresh and new.
Photo Credit: Monica Feudi / Indigital.tv
Demna Gvasalia, the creative director of Balenciaga celebrated the first day of summer with his Spring 2018 Menswear Collection. This collection is all about cool dads taking their kids to the park. That is exactly where Gvasalia found his inspiration. The designs are meant for the off-duty working fathers, that want to spend time with their kids while looking cool.
“There is nothing more beautiful than seeing young dads with their kids. This collection began with looking at a lot of pictures of them. The casting wasn’t difficult, he added. We just asked our usual models whether they had kids.”- says Gvasalia.
Demna is just another designer that chose to implement a bit of politics into his designs. Several of the pieces carried the slogans “Europe’ and “The Power of Dreams’. Gvasalia is definitely not the first one to openly show that the political situation affects every aspect of life. He also showed that he is a big enthusiast and believes in a better tomorrow.
Demna decided to show the collection in one of the biggest parks in Paris- Bois de Boulogne. All of the guests were seated on plastic chairs, while some of the models strolled the runway accompanied by kids. Seven of the models walked with their own kids or siblings, all of them dressed up in Balenciaga. In the background, you could hear loud techno music. Besides the youngest ones, Gvasalia included older models, which is a real refreshment on the runway.
The collection had a very 80s and 90s vibe. It is one of those collections that not everyone will like, and it takes a bold and stylish person to pull off the looks that Demna put together this time. All of the designs are loose and over-sized, and even the models that wore blazers looked very comfortable in them.
The most noticeable part of the collection were the pants and the jeans. There was a wide variety of contemporary patched jeans, striped pants and much more. The wide short-sleeved shirts with tropical prints were probably the most unexpected part of the collection.
Once again Demna Gvasalia left everyone speechless with his unique approach to fashion and his distinctive designs. The collection will be available for pre-order starting from 22 June (see now-buy now approach), at Balenciaga’s website.
Photo Courtesy: Indigital.tv
IKEA’s “Frakta’ $ 0.99 classic blue shopping tote bag got in the spotlight after the French luxury fashion house Balenciaga released their “Arena’ shopping tote bag. The similarity between these two totes immediately got the attention of thousands of Twitter and Instagram users. And countless memes and comparisons showered our news feed. We can’t say for sure if the creative director of Balenciaga, Demna Gvasalia, was trying to bring the shopping experience to their beloved costumers on the highest possible level or was simply thinking outside of the box for their new collection.
Anyway, one thing is for sure, there is great similarity between these two tote bags: the size, color, shape, and even the multi-handle structure are almost the same. However, the IKEA tote bag has the IKEA logo all over the handles, while Balenciaga obviously passed on this detail. Moreover, Balenciaga stamped a golden logo at the topline of their tote bag. For $2,145 Balenciaga offers blue wrinkled glazed leather lined with black fabric, zip pocket, and key ring lanyard. There is no question about the huge difference in the quality, but will the high-end shoppers accept the fact that there is a polypropylene $0.99 version of their lavish shopping bag?
On the other hand, IKEA seemed to enjoy the whole new situation that was going on with their classic blue shopping tote. Namely, the company’s response was: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!’
We didn’t get to hear any official response from Balenciaga, but that didn’t stop IKEA from adding more flirtation to the dance. The company created a new funny ad campaign for their famous blue shopping bag that is all over their social media and website. It’s a simple ad with a picture of their blue shopping bag and text that reads: “How to identify an original Ikea Frakta bag.’ Below, there’s a numbered list: “1) Shake it. If it rustles, it’s the real deal. 2) Multifunctional. It can carry hockey gear, bricks, and even water. 3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty. 4) Price tag. Only $0.99.’
The ad was created by Acne agency and the creative director Johan Holmgren who explained that he liked the “flirt’ Balenciaga has sent and wanted to “flirt with them back’.
If you have an extra couple thousand dollars to spend now you can go ahead buy Balenciaga’s “Arena’ shopping bag and hit the grocery stores with style. But if you are more on the practical side, the IKEA’S $ 0.99 classic shopping bag will probably work best for you. At the end, the great news is that you at least have a choice.
Photo Courtsey of Barneys/IKEA
Aside from being one of Paris Fashion Week’s most anticipated shows, mainly due to creative director Demna Gvasalia’s unconventional revolutions from the inside, Balenciaga’s show was already on everybody’s lips for a rather unpleasant situation, which had to deal with its models.
According to some claims, a grand total of 150 models were forced to wait for three hours, under “sadistic conditions’, for Balenciaga’s show casting a week ago, with Balenciaga having to fire the model casting agency and sending an apology note to the models.
“Balenciaga sent a written apology to the agencies of the models who were affected by this specific situation, asking them to share it with them. Balenciaga condemns this incident and will continue to be deeply committed to ensure the most respectful working conditions for the models.’
Under such premises, many were worried about the runway show’s outcome as, after having tapped Vetements‘ Lotta Volkova for the previous Balenciaga spring 2017 ad campaign, the fall/winter 2017-18 rtw collection prefigured imposing fashions indeed.
In the end, however, everything turned out all right, with the runway show and the collection’s staples confirming Gvasalia’s attitudes toward both the upcoming autumnal season and Balenciaga. As for the former, Gvasalia shaped the Balenciaga fall/winter 2017-18 collection around clear political, American-inspired patterns, following in the footsteps of many other designers from this past New York, London and Milan Fashion Weeks.
He went even more political if possible, adding American politician Bernie Sanders’ campaign logos to two pairs of pumps. It is not the first time Gvasalia has used Sanders-inspired notes in one of his collections, with the latter being Balenciaga’s men’s wear fall 2017 one, but it will be with this one that the message will, inevitably, be spread broader.
Politics and controversies aside, the Balenciaga fall/winter 2017-18 collection was extremely interesting for three main reasons. First and foremost, Gvasalia kept his fascination with the oversized, dramatic figures alive, structuring everything from the coats to the dresses to the gowns theatrically. Although being rather wearable compared to Gvasalia’s previous Balenciaga collections, this one also was slightly couture-esque, especially towards its grand finale.
Secondly, he kept on reinventing his notorious color-blocking motifs with more polished neon stockings and colorful patterns, which this time around were warmly winter-approved at the beginning of the show, and more spring-inspired towards its end (he really has got us covered from September 21st to March 21st!).
Last but not least, he mixed Balenciaga’s opulent motifs, here translated to longuette skirts and animal prints, with Vetements’ anti-fashion, normcore-inspired outerwear garments, treating us to an ultimate dream array of bombers, asymmetrical trench coats, anoraks and cozy sweaters that will fly off the shelves for sure.
Photos courtesy of Vogue
Balenciaga just embraced a kind of inspiring theatrical fetishism for its spring 2017 ad campaign, “breaking the Internet’ and ultimately setting the bar higher for all of the spring 2017 campaigns.
Those who usually follow Balenciaga’s Instagram account, as well as that of Vetements (whose visionary creative director, Demna Gvasalia, is Balenciaga’s as well), will instantly find many similarities between the two labels’ aesthetics, which in return is due to another equally visionary artist ” Lotta Volkova.
For his Balenciaga spring/summer 2017 campaign, Gvasalia tapped some of his closest collaborators, among which Vetements’ stylist Lotta Volkova is the most representative. Often dubbed as one of the industry’s queens of the anti-fashion movement, Volkova fully embraced the innovative fashions the latest Spandex-filled Balenciaga spring/summer 2017 collection treated us to, refining the campaign with the same theatrical kind of fetishism she often includes in most of her Vetements’ campaigns too. The campaign features thus everything from colored stockings to raincoats and spandex staples aplenty.
To better incorporate Volkova’s perspective on fashion into the campaign, Gvasalia asked photographer Harley Weir to shoot the campaign, as her magnetic eroticism and almost otherworldly visions on fashion photography appeared the perfect match for a fetishist-inspired campaign. Harley, who often works for Céline as well, was as usual capable of blurring the fine line that separates intimacy from outrageousness, ultimately adding the most memorable and unforgettable touch to the Balenciaga spring 2017 ad campaign’s pictures.
“The series re-echoes the fetishistic wit which played through the collection,’ the brand stated in an official press release. “Inspired by the tactile, stretch-to-fit properties of Spandex, enhanced pop-florals and the house codes, such as rainwear, her photography places the Balenciaga woman in an imaginary space, a place of avant-garde pleasures.’
As for the faces who joined the campaign, the Balenciaga spring 2017 ads feature Balenciaga and Vetements habitués Grace Bol, Shujin Zhou, Eliza Douglas, Sunniva Vaatevik, Alek Wek, Amandine Renard, Litay Marcus, and Carla Daher. The concept of not tapping Hollywood celebrities, favoring thus models that mostly share his perspective on fashion, is probably one of Gvasalia’s most interesting choices, which truly helped define Gvasalia’s future plans for Balenciaga as well.
“The new Balenciaga women, the women who wear the clothes, are my celebrities,’ Gvasalia cryptically explained in a recent interview with WWD.
Set to break in the March issues of fashion magazines and to hit the newsstands starting from the end of this month, Gvasalia’s second campaign for Balenciaga is definitely one of the fashion house’s most avant-garde breaking points, and we cannot wait to see how the Georgian fashion designer is planning to revolutionize Balenciaga.
Photos courtesy of Balenciaga
Balenciaga‘s resort 2017 collection bears the definitive markings of Demna Gvasalia, the newest creative director of the fashion house. Demna Gvasalia has an interesting eye for details and silhouettes, with the shoulders of collections he has a hand in bearing an unmistakable treatment. There will be plenty of resort collections, but there will not be one like this. This may be the most salt of the earth version of a resort collection ever created, but will definitely make a statement.
It seems that the Balenciaga resort 2017 collection will focus on comfort! Despite the challenges pieces of this size are certain to represent for a great many people, the appearance of the collection is creative and modern and so different from what was expected, even if the expectations were only inklings.
As this is his third collection since becoming the creative director for the world renowned fashion house, Demna Gvasalia has clearly decided to put a realistic infusion on what resort wear should be with. The spa like touch with the soft looking reimagines of aprons as sundresses and North African caftan inspired ensembles would do well on several vacations. Even the clear call to a day of being pampered, the robe dress with the sash very much appears to be a draped towel over the shoulder.
Resort collections were always a bit niche ” designed for those who could afford the expensive holiday vacations and a new wardrobe to go with it. As such the items are not always very mainstream; resort ensembles don’t really make sense to wear in their entirety anywhere else, so the looks typically end up leading the charge for the non-niche rich in accessories and inspiration.
Here with Balenciaga, thanks to the interesting fashion geared imagination of Demna Gvasalia, we have several things to appreciate looking forward to. Of those accessories, the Balenciaga dad hat will certainly be the head of the pack. Dad hats already being popular means that this prediction is not too much of a stretch, but no one yet has one with Balenciaga across the front. It may become the most popular accessory this season and I hope the concept catches.
If you are resort niche type of wealthy, then the collection with the many very oversized pieces is aesthetically interesting, though possibly physically challenging to wear. The details in the cuts of the many jackets with the forward facing, very sculpted shoulders and varying lengths will be interesting to play with and mix and match through the upcoming resort-wear season.
The crisp creases in the pants of many of the looks are definitive in their precision like the pants in look 28. The flowing and oversized ensembles appear very carefree and the use of the striped laundry bag being slightly adjusted and updated as a bag is an interesting addition. There are some very interesting, very wearable features that I think may actually work for day-to-day casual chic looks.
Photos courtesy of Vogue
Demna Gvasalia keeps on reinventing Balenciaga and surprising us with always new inspirations and parallelism, for which he often focuses on the dichotomy between fashion and anti-fashion. For his Balenciaga spring/summer 2017 collection, he explored the worlds of both high fashion and fetishism, overwhelming the Paris Fashion Week with shocking color-blocking motifs and couture-esque spandex fabrics.
The choice of using such unconventional fabrics does not come by chance. While carrying out research for his new collection, Demna Gvasalia found out that Balenciaga’s founder Cristobal Balenciaga’s most meaningful milestone had been the idea of developing a signature silk organza gazar back in 1958. As Gvasalia also discovered, that year also coincided with the invention of spandex. Thrilled and inspired by such a discovery, he decided to pay homage to both Balenciaga and one of fashion’s most innovative materials ” spandex.
“It’s part of my creative process to analyse things and question them,’ declared Gvasalia, who wanted Cristobal Balenciaga to be clearly present throughout his entire Balenciaga spring/summer 2017 collection as “a poetic reference.’
The collection, which mainly focused on outerwear, was thus both familiar and new, with the new being less linked to Gvasalia’s Vetements anti-fashion, and more linked to a sort of urban-chic conceptual style this time around.
He did, however, still focus on oversized figures, as seen both within the range of trench coats and jackets. To make them look sharper and more geometrically shaped, he even inserted a whalebone across the shoulders, making his avant-garde, unconventional touch imperceptible at first glance.
As a whole, the Balenciaga spring 2017 ready-to-wear collection was, in fact, less about Demna Gvasalia and more about Cristobal Balenciaga, with small hints of Balenciaga’s signature touches being omnipresent in almost every single staple.
The broad, rectangular shoulders came directly from Cristobal Balenciaga’s menswear collection from the Eighties, while the ultra-polished relaxed silhouettes, as seen in the line of silky shirts and gowns, reminded us of Cristobal Balenciaga’s most conventionally feminine touch.
With spandex being mainly utilized for the super-stretchy cuissardes and leggings, the Balenciaga spring/summer 2017 collection was inevitably multi-colored too, with blues and reds being particularly predominant. To ease their brightness up, Gvasalia opted for small pops of beige, burgundy, gray and white, which also reminded of Cristobal Balenciaga’s collections throughout the years.
This collection featured, however, another important key element, namely the loads of floral patterns. Those were vibrant Lilly Pulitzer-inspired floral designs, and added an haute couture touch to almost everything, from hourglass blouses to jumpsuits, from high-waisted skinny jeans to oversized dresses. Textured and heavyweight-looking, the floral patterns inevitably created an appealing contrast with the spandex-made staples.
As for the Balenciaga spring/summer 2017 must-have staples, being all about outerwear, the collection also brought in an astounding amount of raincoats, bomber jackets and, of course, trench coats, which will surely be practical when the rain starts randomly pouring in the middle of May. Of course, the signature Market Bag is to be mentioned too, as it got revisited in an edgier striped version (to be fairly honest, all of the accessories were on point!).
One more thing is worth mentioning about Gvasalia’s runway show: while for his debut Balenciaga collection he faced a lot of criticisms for the lack of diversity of the models cast, this time around he embraced multiculturalism, proving that it is always good to be humble and listen to criticism. We hope more designers will follow his example when unveiling the next seasonal collections!
Photos courtesy of Vogue