Strange Flowers is the next huge beauty collaboration to get hyped about. After many years in the fashion business, the trending London-based designer Erdem Moralioglu decided to dip his creative toes in the world of makeup. With his latest presentation at London Fashion Week, Erdem debuted his first official collaboration with NARS. The name of the collection doesn’t come as a surprise at all. Moralioglu has experimented with colorful blooms in almost every single one of his collections. These days, luscious flowers are his signature sign.
Erdem and NARS presented the collection several months ago in a suite at the Connaught Hotel in Britain’s capital. Somehow, the collaboration stayed a top secret up until now. They decided to debut the products this morning, during Moralioglu’s RTW Fall 2018 runway show.
“This was never going to be just another designer collaboration, where you do five new lipsticks shades. There was a lot of time spent talking about the idea of using products or textures that you normally would associate with certain parts of the face, in different ways. I like the idea of contrast and contradiction. You can tell a story as much with what you’re wearing on your face as what you’re wearing on your body.’- the designer explained.
According to Erdem, he and the NARS team worked on the collection for more than two years. We are talking about a 13-piece makeup line, which will feature lipsticks, blotting papers, lip powder, highlighting pencil, eyeshadow palettes and more. There are six distinctive lipstick shades which range from soft rose colors to dark purple hues. You can also get excited about the lip powder palette, the first of this kind for NARS! All of the releases carry a name inspired by some type of flower. There is a lip balm titled Voodoo Lily, a highlighting pencil called White Phox, lipsticks named Moon Orchid and Carnal Carnation and more.
Moralioglu and the makeup brand have been working together occasionally on runway shows since 2013. But none of these partnerships resulted in an official product release. Every single product in the new line features a gorgeous packaging decorated with the designer’s favorite vibrant blooms.
The Erdem x NARS Strange Flowers makeup collection will be released exclusively at Selfridges UK on April 15. Starting from May 1, the collaboration will retail both online at narscosmetics.com and in stores worldwide. Prices will start at $20 for the blotting papers up to $49 for the eyeshadow palettes.
Photo Credit: Erdem x NARS
Last night Erdem and H&M celebrated the official global presentation of their collaboration. For that purpose, they staged a runway show and a party that gathered many fashionistas in one room. The choice of venue was the iconic Wilshire Ebell Theater in Hollywood. This is one of the most anticipated lines for 2017 because of the affordable price point. Thanks to the collaboration, many people will be able to get their hands on Moralioglu’s genius designs.
Moralioglu’s collection for H&M has a luxury feel because he uses his favorite materials. The jacquards with metallic details, intricate lace, and vibrant blossom brought all the glamour to the designs. Aside from Moralioglu’s recognizable fabrics, he included stunning tweed pieces and a lot of knitwear both for women and men.
Erdem made a strong case for another trend in his collection. The designer included rich floral pajama looks that are already big among celebrities.
You will also find a slight dose of gender-bending. Erdem’s ladies are wearing perfectly tailored suits and oversized coats. They all look like they’ve borrowed them from a man’s closet. The guys on the other hand, are rocking vibrant silks with floral blooms.
Considering that this is the first menswear collection by Erdem, everyone was very excited to see what he would present. And no one is disappointed. The designer is known for his contemporary approach towards fabrics. He loves involving rich jacquards and colorful florals. This time, those same materials were used for the men’s designs.
“I found myself very much influenced by how the men’s pieces looked on women, and how some of the women’s pieces looked on men. So there was this exchange‚Äö√Ñ√∂‚àö√ë‚àö√Üthat kind of tension between something formal and informal. There was this definite kind of fluidity between men and women that I found really fascinating.”- the designer explained.
Erdem’s celebrity fans joined the Los Angeles showcase and all wore pieces from the collaboration. Zendaya, Selma Blair, Kirsten Dunst, Alexa Chung, Barbara Palvin, Kate Bosworth were just a part of the A-listers that proudly paraded in his feminine designs.
The official release date of the collection is November 2. It will be available both online and in-stores. So you’d better get ready to act fast because November is less than two weeks away.
Photo Credit: Indigital.tv
Erdem‘s Spring 2018 Collection is a real work of art. For the following season, Moralioglu took his luxury craftsmanship to a whole new level. The ultra-talented designer merged two completely different worlds and cultures, creating astonishing pieces that radiate glamour. Erdem went back to the 50s and got an idea to present the royal style in those times, but influenced by the African-American culture. He thought of her Majesty- Queen Elizabeth, Ella Fitzgerald, Dorothy Dandridge and all the ways they have influenced fashion.
“What if the Queen kind of went to New York, and what if Dorothy Dandridge ended up in Buckingham Palace? It was this weird kind of switching of roles.’- the designer joked.
Erdem expressed his infatuation with the Queen of England in the best possible way. Before designing the Spring 2018 collection, the designer visited the Windsor Castle to find inspiration from the Royal Collection displayed there. With the help of Caroline de Guitaut, the senior curator, he discovered an interesting picture that served as a base for the whole collection. The black-and-white photo was taken in 1958 in Leeds and shows a meeting between Queen Elizabeth II and Duke Ellington.
The influence of the Queen in fashion throughout the years is indisputable. In the same photo, she wears a stunning brocade dress by Norman Hartnell, paired with opera gloves. And for Erdem, that is where it all started. The most dominant fabric is the metallic brocade that screams luxury.
The designer wanted to add a touch of royalty to all of his designs. He included mesmerizing silver sequins and check fabrics. Aside from these elegant designs, there are also several dresses that are more on the playful side. These out-of-this-world pieces are made of romantic lace in bright colors and feature frills and embroidery.
To make things even better, Moralioglu also included mesmerizing embellishments. He placed beautiful crystals, beads, and sequins on simpler designs, transforming them into jaw-dropping dresses. The whole atmosphere was dimmed and sensual, to fit the elegance and the luxury of the collection. Guests got to enjoy songs such as “My Funny Valentine’ and the beautiful “Queen’s Suite’, which Ellington wrote for Her Majesty.
Erdem‘s designs are a bit on the pricier side, but the best news is that soon he will release an affordable line with H&M. Starting from November 2 their collaboration will be available in stores. So if you are an Erdem’s fan, that is something that will keep you excited until November.
Photo Credit: Luca Tombolini / Indigital.tv
The next huge collaboration in the fashion world is between London-based designer Erdem and the streetwear brand H&M. The designer who dresses up many celebrities such as Alexa Chung, Kate Middleton, Keira Knightley and Claire Foy is the next one in a row to design for the Swedish brand. Erdem Moralioglu founded his eponymous brand in 2005, and since then he’s been leaving people breathless with his extraordinary talent. With this collaboration, the red carpet dresses that we are all dreaming about, are going to be one step closer to everyone.
“I am so happy to collaborate with H&M and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.’- Moralioglu expressed his satisfaction in a press release.
The famous director Baz Luhman is going to create a short movie to promote the collection. Luhman is the face behind many iconic films such as “The Great Gatsby’, and “Moulin Rouge’. Together with the announcement, the Swedish brand released a short teaser, directed by the great Baz, giving us a small hint of what we should expect.
“For me, fashion is always about more than just clothing, it is a form of expression – a standalone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection.”- says Luhman.
From what we could see in the teaser, the collection will feature Erdem’s recognizable feminine vibe. The modern and romantic silhouettes will probably be present again, together with the floral print. Now we can all put our hands on Erdem’s show-stopping designs for affordable prices. This will be the first time for the designer to introduce menswear. The men’s designs are expected to be as contemporary as the women’s. In the video, you could see a stylish man’s silk pajama floral suit.
“The collection reinterprets some of the codes that have defined my work over the past decade. It’s also inspired by much of my youth, from the English films, 90’s TV shows and music videos I grew up watching to memories of the style that defined members of my family. Taking from these inspirations I imagined a group of characters and friends off to the English countryside for the weekend. There’s a real play in the collection between something decidedly dressed-up and equally effortless’- says Moralioglu.
Ann-Sofie Johansson, the creative advisor of H&M will also be joining the dynamic duo. Ann-Sophie is excited to work with the two amazingly talented geniuses. She is a huge supporter of Erdem’s work and is captivated by his whimsical and rich designs.
“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever. He’s a perfectionist and challenging at the same time. He knows exactly what he wants: The lace should look like this!’- says Ann-Sofie Johansson.
The Erdem x H&M line will be available starting from November 2. It will launch in 66 countries and will be available online. Until then, we can only enjoy the short teaser video and fantasize about all of the amazing pieces that we will get to buy. H&M is one of the rare brands that introduces high-end collaborations with luxury clothing brands such as Kenzo, Versace, Balmain, Rei Kawakubo, Stella McCartney, Jimmy Choo and more. With these efforts, the Swedish brand makes a huge difference for everyone out there that can’t afford to buy expensive clothing. The collections are always very affordable and they sell in a record time.
“Seriously, though, I’ve seen it as something which is the opposite of what you’d associate with fast-fashion. I want it to be pieces you’ll be wearing in 10 years time, as women do with my own clothes.’- says Erdem for Vogue.
Photo Courtesy of Erdem x H&M
The Turkish designer Erdem Moralioglu is known for his love of art and his ability to transfer the art into his designs. Erdem was born in Canada but had the honors to study at the very prestigious Royal College of Art in London. He is famous for his feminine designs, colorful and versatile fabrics and unique details. Many celebrities including Emma Stone, Sarah Jessica Parker and the Duchess of Cambridge have flaunted his wonderful designs.
For the Resort 2018 Collection, Erdem got inspired by many of his favorite artists. He relied on the artwork of three abstract artists that were popular back in the 1930s and 1940s. You can see many bird prints and embroideries on the fabrics that he used from the artwork of Hannah Hoch. Hoch was a German Dada artist, known for her abstract and modern embroideries and designs. Sylvia Fein and Leonora Carrington are the two other surrealist artists that impacted Moralioglu’s work.
Erdem once again decided to play with a lot of patterns and different fabrics. The astonishing detailed embroideries on the unique pieces are mixed with a lot of floral prints. The dark jacquard with beautiful floral motives is definitely one of the highlights of the collection.
Moralioglu created a balance between the luxurious evening designs and the rich fabrics by making the designs less structured and more fun. The elegant frills are strategically placed on many of the dresses.
“I love the idea of tension between something that’s very done up, very structured but also kind of undone. It’s a mixture of things‚Äö√Ñ√∂‚àö√ë¬¨‚àÇI was thinking about my woman from the moment she wakes up to when she goes to bed,’ Moralioglu said.
Besides the luxurious looks, Erdem offers several laid-back pieces that are very sophisticated. You can see pleated midi skirts in colorful fabrics combined with knitted sweaters and wide belts. The simple long dress and the blouse made of wonderful fabric decorated with blue flowers are perfect for everyday wear. The blouse is virtuously combined with a loose midi skirt made of luxury black lace.
Moralioglu has a very good eye for accessories. He decorated several of his looks with mesmerizing brooches. The eye-catching spider-shaped brooches add a very unique and glamorous touch to the designs. The spider-shaped jewelry is going to be a part of his upcoming accessory collection.
Photo Courtesy of Erdem
Canada-born designer Erdem Moralioglu had a clear vision for his Erdem fall/winter 2017-18 ready-to-wear collection, which mesmerized London Fashion Week with a dream array of floor-length dresses presented at the Old Selfridges Hotel earlier this afternoon.
Erdem Moralioglu’s 40-piece fall 2017 collection was, in fact, almost exclusively composed of long, tailored dresses, with the sole exception of two pairs of trousers. Variegated and profoundly diverse in its motifs, all of the collection’s staples were, however, interconnected to one another, displaying a contrasting unity that was the runway show’s biggest strength, too.
All in all, Erdem Moraliouglu’s latest collection appeared sharply modest and rigorous in style, with Nehru collars and austere figures dominating the scene. To light things up, the designer centered all the attention on the detailing, wherein the collection’s beauty lay.
Intricate and extremely detailed indeed, the collection’s beauty was well expressed in two specific motifs, the heritages of which are personally dear to the designer himself, too. Born in Montreal, Canada, to a Turkish father and an English mother, the fashion designer grew up between Montreal and Birmingham, in England, caught up between these two different worlds of his.
For this Erdem fall/winter 2017-18 ready-to-wear collection, Moralioglu travelled geographically back in time combining both his Turkish and British heritage in his staples, opening up to us intimately like he has never done before. “Normally the collections have a fictional narrative that feels quite far away,’ Moralioglu said backstage, “but this time it was much more personal.’
All of the staples’ intricate detailing, prints, embellishments and textures drew inspiration from the old Ottoman Empire, where wealthy women were often seen wearing artistically opulent items in abundance.
Although being almost entirely covered with such artistically tailored masterpieces, Erdem women’s silhouettes were emphasized and celebrated to the fullest, with either hints of cleavage unveiled through drop-like cut-outs, or tactic embroideries arranged specifically to accentuate the hourglass figures. One of the collection’s most astounding parts was that, somehow, Erdem managed to celebrate femininity in 40 different ways, with each ensemble treating us to one-of-a-kind aesthetics.
To better give room for us to play with individuality, the Erdem fall 2017 ready-to-wear collection treated us to jackets and coats aplenty, which also infused the overall runway show with its ultimate haute couture-esque touch.
The accessory line wasn’t of course left by chance either. The fashion designer matched each one of his staples with an appropriate and equally opulent pair of shoes, among which the boots and the babouche slippers were the most memorable, for sure. Here, he managed to combine the Turkish and the British heritages all together once again, even completing some shoes by adding one of the most personal touches any designer could ever think of for a seasonal ready-to-wear collection ” the striped ribbons of his great-grandfather’s military medals.
Photos courtesy of Vogue
There is something about the Forties that is charmingly capturing, especially when its motifs get filtered through different lenses. For his pre-fall 2017 season, Erdem Moralioglu transposed the Forties to the Seventies, creating the dynamic Erdem pre-fall 2017 collection that is nothing but magically exotic.
“I’ve been thinking about the ’40s as seen through the ’70s,’ explained fashion designer Erdem Moralioglu, whose Forties-approved stream of consciousness marks the second Forties-inspired pre-fall 2017 collection so far, with Bottega Veneta’s being the first one.
While Tomas Maier’s take on the Forties treated us to the Bottega Veneta pre-fall 2017 collection that was more like a revisit of the Forties as seen through a modernist lens, Erdem Moralioglu’s pre-fall 2017 collection embraces a more dramatic look, mixing the signature figures of the Forties with the Dancing Queen lifestyle of the Seventies.
Not for nothing, behind Erdem Moralioglu’s main inspiration for this collection, we easily found Bugsy Malone, a 1976 musical gangster film directed by Alan Parker, Bernardo Bertolucci’s The Conformist from 1970, and pictures of designer Paloma Picasso wearing glam rock staples in the Seventies.
While thanks to Bugsy Malone Erdem Moralioglu surely got the line-up’s jocose and carefree patterns (the film itself only featured children, in its cast), from Bertolucci’s political drama The Conformist he got what ended up to be this Erdem pre-fall 2017 collection’s most dramatic and melancholic allure, which in return almost gets the line-up closer to haute couture rather than ready-to-wear.
As for style icon Paloma Picasso, namely Pablo Picasso’s daughter, Erdem was fully inspired by her signature looks, which mostly consisted of one-of-a-kind jewelry pieces, bold prints, and oversized coats.
Ironically, although deeply paying homage to Paloma Picasso’s style, the Erdem pre-fall 2017 collection does not include one of Paloma’s must-haves: red-colored staples and makeup (she is mainly renowned, style-wise, for her bright red lipsticks, which even led L’Oreal Paris to collaborate with her to create the iconic and bestseller Mon Rouge shade).
Nehru collars, peplum cuts, furry materials, drop-waisted dresses and feminine mid-length skirts took on a starring role throughout the whole Erdem pre-fall 2017 collection, the often deconstructed figures of which almost seem to be mist-shrouded in dark-toned botanical patterns.
To create a more dynamic approach to his own version of the Forties, Erdem Moralioglu embellished some of such patterns either with sequined or glittered cascades of embroideries, the shimmery motifs of which inevitably trace us back to the lineup’s Seventies-inspired theme.
Although mostly featuring high fashion dresses and gowns (it is still all about the Forties, after all), the collection features a few appealing bell-bottom trousers, as well as tons of floral hosiery, meant to be paired either with the collection’s skirts, or anything that is short enough to make it possible for us to show them off in all their glory.
While Erdem’s hosiery seems to specifically target all those who proudly own anything from short gowns to cropped billowy culottes, the Erdem pre-fall 2017 collection’s accessories are for those who can’t get enough of revisited old-time classics, from chunky heels to pointy shoes. As for the latter, it seems like we already have a pre-fall 2017 trend, other than Forties-inspired garments!
Photos courtesy of Vogue
As always, Erdem Moralioglu’s runway show for London Fashion Week transported us to a different era. For the basis of the Erdem spring/summer 2017 ready-to-wear collection, the era is pre-World War II, but naturally there was a great deal of inspiration derived from the 17th century, as is the designer’s signature.
Back in April, a dress dating back to the 17th century was discovered off The Netherlands’ coast by a group of divers. The dress was traced back to the Countess of Roxburghe Jean Ker, who was lady in waiting to Henrietta Maria, queen consort of England at the time. Her story, which Moralioglu fell in love with recounting, alleges that she was a spy set to pawn off the crown jewels on the Eve of the English Civil War to France.
“[Jean Ker] was a spy, really!” Erdem said backstage. “Anyways! I thought, too, about the beach in Deauville, and then I imagined Jean Ker’s army of women landing there in the 1930’s. Both the ’30s and the 1640’s were times [on the bring] of war. … I love the idea that her army and her women landed at Deauville’s beach in 1930. To me the show was about a landing. There was something so very interesting about the idea, these 1650 nipped-in jackets with these Deauville-y cropped trousers and these sun hats.”
Essentially, the Canadian designer honed in on his signature romantic sensibilities while adding in some classical-styled danger to account for the spy theme. The clothes were a mixture of sweet and romantic while edginess sparse yet apparent.
As the infamous dress in focus here was dredged up from the North Sea, Moralioglu was generous with his maritime imagery and detailing. Even away from the clothes in the line, the boardwalk runway was characterized by framed paintings of the rolling sea.
You have to grow to love and embrace Erdem’s excessive use of period clothing, even though it does take away a bit from the modern day wearability ” but that aspect could not be less important. The designer has learned to embrace the prim side of fashion, so the designs might not be “ready-to-wear” for everyone, but they certainly belong as part of this ready-to-wear fashion week.
It’s because of that Victorian charm that the Erdem spring 2017 collection was especially light and feminine, if you don’t pay attention to the heavy platform footwear, and had a wistful dreaminess about it, which added to the drama of the story-theme the show was based on.
We weren’t surprised to see off-the-shoulder numbers, since they’ve been everywhere this season, but here it was the accessories that pulled us in. The dramatic, pulled down hats that bolstered the spy cover theme, simple ribbons, and oversized earrings with large pearls spanned the two eras this collection encompassed.
Photos courtesy of Vogue
Born and raised between Canada and England, half-Turkish, half-British Erdem Moralioglu is used to living amid different cultures and heritages, and often uses such eclecticism and receptive attitude to adorn his collections with dichotomous styles and geographically contrasting patterns. For his Erdem resort 2017 collection, he specifically drew inspiration from completely different cultures, relentlessly travelling in both space and time.
Those, who like following Erdem Moralioglu’s efforts, will surely recognize his unique careless signature style, which always takes the designer into a world wherein trends are less important than making a woman feel beautiful. Although his latest resort line-up features some of next year’s main trends too, such as cut-outs and off-the-shoulder necklines, Moralioglu almost architecturally focused on the proportions and figures, thinking of the ultimate results of his creations rather than of their overall attitude towards the upcoming fashion trends.
Intertwining modern details with pompous figures, for his resort 2017 collection Erdem got infatuated with Japan’s early Thirties “modern girls’ fashion and the ethnic kind of fashion typical of the Far West, completing the looks with a few Versailles-inspired structured cuts that layer the figures and make them look thicker and even more intricate. Such layers mimic the ocean’s waves too, and could be credited to the journeys the talented designer himself took back in December 2015, and which inspired him to design this collection.
“I spent the Christmas holidays there and traveled around to Kyoto and Naoshima,’ he declared, “which made me think again about the to-and-fro between Japanese culture and the West.’
The Versailles-inspired motifs have also been expressed in the butterfly sleeves and jabot collars the sheer white shirts are embellished with, and which consequently highlight the collection’s contrasting variety of Nehru collars and Japanese-inspired kimono jackets and prints. Moralioglu anthropologically explored the whole ‘Japanese girls in the Thirties’ pattern in two distinctive, highly representative ways. While on the one hand he chose to accentuate Japan’s more traditional heritage through colorful botanical prints, on the other he focused on what young adults loved to wear during that decade, namely Western ensembles.
In doing so, he couldn’t refrain from almost academically focusing on Japan’s different takes on the Western culture, namely the one that is more linked to France, and the one that loves to mimic America’s cowgirl/boy and surfer culture. Whilst the whole California motif was left apart (we have to wait for the last decade of the XX century for a ‘California girl’ sort of revival, in Japan), the Wild Wild West theme got greatly represented through suede jackets, oversized ponchos and what looks like haute couture versions of the ‘prairie dresses’.
To better chronically synchronize with the Thirties, Erdem also opted for peplum cuts, dropped waists and mannish proposals, adding a few androgynous pinstripe jackets and trousers that look as lavish as cozy. No doubt, he is a fashion astronaut!
Photos courtesy of Vogue