Feast your eyes on the highlights from the Max Mara Resort 2019 show in this video.
Bella Hadid and the luxury brand Max Mara teamed up once again on a new campaign. The world-famous model stars in their latest accessory ad material for Spring 2018. For the second time in a row, the superstar modeled their new releases for the upcoming season.
In the official pictures, Bella shows off Max Mara’s brand new bag. There are only several pictures released so far, but we hope for more. Steven Maisel was the mastermind behind the lenses. He is one of the most iconic photographers, known for his work with celebrities such as Madonna, Mariah Carey, and publications as Vogue, W Magazine and more.
Hadid looks sensational while flaunting two new styles of the handbag by Max Mara for Spring 2018. The first design is an ivory double handle bag, also available in a bold coral shade. It features a long adjustable and removable shoulder strap. The small outer pocket gives the handbag a chic vibe. This style costs around $1,300. In the shots, Bella rocks a chic outfit: a trendy strapless gingham dress over a navy blouse.
The second one looks exactly the same, but it’s a bit larger. This style comes in two colors, black and brown. The bag is on the pricier side, sold for around $1,400. The attractive supermodel holds the gorgeous black design, wrapped up in a chic white coat with black and navy details.
The younger Hadid sister was announced as the face of Max Mara’s accessories line in June this year. Shortly after that Bella fronted their campaign for the Fall 2017 bags and accessories. Hadid’s first collaboration with the Italian fashion house was also shot by the legendary Meisel.
Her sister Gigi previously had the honors to collaborate with the luxury brand. She was tapped right before Bella and was featured in two of the brand’s promotional ads. The older Hadid looked astonishing in the Fall 2016 and Spring 2017 shots.
This has been a great year for Bella Hadid. The young supermodel is one of the most sought-after faces in the world of fashion. She walked all the high-end runway shows and collaborated with many luxury brands. In her resume, you will find notable partnerships with Bulgari, Dior, Nike, Chrome Hearts and many more. Max Mara knows what is doing, by partnering with such a big star in the industry. Just by mentioning the Hadid name these days, you can sell almost everything.
Photo Credit: Steven Meisel
Max Mara officially closed another successful season of Resort collections. After two months of beautiful, wondrous designs and many muses and inspirations, the Resort season is behind us. Max Mara’s Resort 2018 Collection is a real treat to the eyes.
For Ian Griffiths, the creative director of the Italian brand, this was another very successful collection. His main muse was Eileen Gray. Eileen is an Ireland-born architect and furniture designer that did her work in the 1920s. She is famous for her unconventional lifestyle. Her unique designs are very respected in the world of architecture. She was a real revolutionary, who really enjoyed men’s tailoring. Ian is known for his love towards architecture, so the inspiration came naturally.
Just for the records, Griffiths studied architecture, and now is a professor of fashion design. For The Resort 2018 Collection, he thought of Eileen Gray vacationing in her villa at the C‚Äö√†√∂¬¨‚Ä¢te d’Azur Riviera back in the 1920s. A picture that perfectly fitted with Max Mara’s signature style and designs.
The collection has a very Parisian and nautical vibe. The pieces somehow remind of the 1930s but in a very sophisticated and at the same time cool way. All of the designs look extremely comfortable and easy to wear. They come in calm colors such as white, cream, soft pink and deep blue. It is obvious that Ian wanted to transform the Max Mara girl into an elegant Parisian stylish woman. And he very much succeeded.
You can see many basic pieces that a modern woman can’t live without. Fabrics such as dark denim in several shades, striped fabrics, and plaid, throw a playful note on the monochromatic designs. The pieces are perfectly tailored and comfortable for everyday wear.
In spite of the fact that the collection is inspired by a vacation location, and all of us picture summer, Ian’s designs are for multiple seasons. For the summer he will have you ready with beautiful maxi dresses, long blazers and chic shorts and pants. He even thought of the most important detail that screams France- the famous beret.
As for the colder days, and chilly summer nights, the designer created jackets, coats, and basic shirts.
The Resort 2018 Max Mara collection is perfect for modern business women. The collection offers a good selection of suits, some of them monochromatic, others with stripes and polka dots. Their latest designs are a proof that simplicity and elegance never go out of style.
Photo Courtesy of Max Mara
After showcasing the Max Mara pre-fall 2017 runway show that was jaw-dropping to say the least, the Italian fashion house unveiled a majestic fall/winter 2017-18 ready-to-wear collection that was all about coziness and comfort.
Max Mara‘s new lineup could be described as a sort of cozy-chic collection, as all of the 42 outfits featured items that were extremely comfy, even slightly loungewear-inspired, yet deeply sophisticated and non-so-casual in their nature. Somehow, Max Mara’s creative director Ian Griffiths managed to treat us to something completely new as a whole, even when filled with items that we had already seen in many other collections.
This paradox is at the very core of the latest Max Mara fall/winter 2017-18 collection, which left those who attended the show at Milan Fashion Week with more must-have items to add to their future wish lists, for sure.
Motifs and style philosophies aside, this Max Mara collection featured all of the signature staples we have learnt to love, from the standard tailored coats to the soigné, casual-chic turtleneck sweaters. Although the outfits as a whole might not be for everybody, their single items were all wearable indeed, especially when mix-and-matched with one another.
For his show, Ian Griffiths opted for monochrome looks, leaving it up to the different fabrics to interrupt the line-up with their multidimensional dynamicity. The Max Mara fall 2017 collection was thus divided into five different sections, with the colors being each part’s key elements.
The show began with fiery reds, which also presented one of the collection’s most recurring motifs ” velvet. Used to refine everything from the skirts to the elegant culottes, the velvet fabric inevitably darkened the outfits, adding a timeless touch that helped the overall collection reach its ultimate cozy-chic allure.
The collection’s second and third parts went on with more neutral hues, such as brown and gray, with the latter introducing the line-up’s third protagonists ” metallic, slightly sleek fabrics. Griffiths also used these parts to toy with the proportions more, alternating oversized feminine garments with mannish-inspired suits and shirts.
The show’s fourth part went back to the rich browns, and translated them to their golden accents, alternating cozy-chic ensembles such as velvet hoodies with more casual items, such as trench coats and pencil skirts. All in all, this part is also the one that plays with the athleisure trend more, though differently than Max Mara’s little sister Sportmax usually does, which is veering towards more tech, hipster-inspired athleisure motifs.
As for the Max Mara fall/winter 2017-18 collection’s last part, Griffiths solely focused on black, playing with sensual transparencies and giving the show an extremely covetable Nineties-infused allure.
Photos courtesy of Vogue
Max Mara has been nailing the whole “it-items’ thing for a few seasons now, and this week just ventured into the world of the ultimate it-girls teaming up with Gigi Hadid, letting her star as the newest Max Mara accessories spring 2017 ad campaign‘s brand ambassador.
Like Max Mara, which recently showcased its pre-fall 2017 collection’s runway show in one of Shanghai’s most imposing exhibition centers, Gigi Hadid also experienced one of the most successful years of her life, with her modeling career jumping from a collection with Tommy Hilfiger to a runway show as a Victoria’s Secret model.
It is not that surprising that the Italian fashion house tapped her as the newest Max Mara accessories spring 2017 campaign’s brand ambassador, also asking one of the industry’s most iconic photographers, Steven Meisel, to capture the ad campaign. Those who have a keen eye for fashion photography will instantly recognize Meisel’s visionary touch on the campaign’s pictures, as the prolific photographer’s self-proclaimed “a little bit outrageous and crazy’, yet always soigné style definitely overwhelms the campaign with a distinctively otherworldly outcome.
Bold and vivid, Max Mara’s ad campaign for its accessories spring 2017 collection provides us with all the different kinds of inspiration we need to get ready for springtime, whether it is all about a purse, a pair of sunglasses or shoes. To make things even more appealing and balanced, Max Mara made sure model Gigi Hadid could showcase a variety of suit jackets, tailored pants and flirty bandeau bras, the curve-hugging lines of which inevitably enhance the contrasting and rigid silhouettes of the accessories.
All of the handbags displayed in the campaign feature glamorously squared lines, the sharpness of which is definitely highlighted by Gigi Hadid’s outfits and hairstyles (she set her curls free!). Max Mara’s visor-style sunglasses easily find their way to shine too thanks to Hadid’s outfits, framing her face with their elegant, yet highly wearable and fresh style.
The Max Mara accessories spring 2017 ad campaign also treats us to the Max Mara spring/summer 2017 collection‘s must-have shoes, the lace-up detailing of which injects am ultimate sexier allure to the entire campaign.
Last but not least, belts also appear to be one of the campaign’s main focal points, proving an outfit can easily change and transition from being a street wear-inspired one to a more glamorously contemporary one, just adding one single accessory staple.
Photos courtesy of Max Mara
The newest Max Mara pre-fall 2017 collection and runway show could be described as the epitome of the “go big or go home’ philosophy, as the Italian fashion house headed to the Shanghai Exhibition Center to showcase both its pre-fall collection and an exclusive capsule collection created in collaboration with Chinese artist Liu Wei.
Beijing-based conceptual artist Liu Wei worked not only at Max Mara’s pre-fall capsule collection, but also at the installation of the runway, which greatly helped the show and collection’s pieces get their ultimate conceptualist and almost futuristic look. Entitled “Monopolis!’, Max Mara’s pre-fall 2017 runway show marked one of the highest haute couture-esque peaks for the brand, as it really helped the label prove that one should never underestimate Max Mara’s creative stream of consciousness.
This creativity intricately ran throughout both the installation and Wei’s 11-piece capsule collection, as it combined “Max Mara’s sartorial milestones and aesthetic with unexpected cuts, volumes and patchworks inspired by the artist’s site specific installations.’
Both the event and the collections as a whole left Max Mara’s creative director Ian Griffiths particularly happy and satisfied with the outcomes, as he not only managed to mix art with fashion and vice versa, but also to grow his very own perspectives on fashion into something else.
“[Liu Wei and I] produced something that has given me, as a designer, a new direction that I can incorporate now as part of the Max Mara identity,’ explained Griffiths backstage. “This sense of rawness that is, I think, completely modern . . . this sense of imperfection that I think signifies the way people want to be today; they want to be glamorous and they want luxury, but they don’t want to be perfect or as if they were trying to be perfect.’
Both Max Mara’s pre-fall 2017 and the Liu Wei x Max Mara staples incorporated such raw and cosmopolitan leitmotifs, lines and patterns to the figures, with the latter being specifically inspired by topographic maps. To better embody the “raw’ concept, Griffiths created almost all of his pre-fall 2017 proposals using wool and cashmere, the tailored soft feel of which also reclaims the fashion house’s made in Italy legacy.
All in all, the Max Mara pre-fall 2017 collection is all about flattering silhouettes and empowering figures, as Griffith turned to heroin characters, such as Joan Crawford and Lauren Bacall, as sources of inspiration. Such a choice let the collection veer to a sort of Matrix-meets-the-Forties kind of look, with cinched waists, structured shoulders and urban chic sharp-cuts dominating the scene.
The color palette was eclectic, too, although predominantly coherent. Aside from a few neutral beiges and browns, the Max Mara pre-fall 2017 line-up had a great time playing with bright whites and pastel colors, among which a soft light blue and an off-yellow surely are the most appealing.
Those who particularly loved the 11 pieces designed by Liu Wei, can already find them available for purchase online, as Max Mara featured the acclaimed see-now-buy-now formula for them, for the first time ever. Howbeit, Griffiths made it very clear this formula won’t become the norm for Max Mara, as “our customers are quite happy to reflect on what they see on the runway for six months or so, and by the time they get to the stores, they really know the look. [See-now-buy-now] is a big opportunity to tap into at the moment‚Äö√Ñ√∂‚àö√ë¬¨‚àÇ We just wouldn’t like to build our business around it.’
What we are sure about is that Max Mara’s customers got a breath of fresh air with this runway show!
Photos courtesy of Vogue
Max Mara‘s creative director Ian Griffiths has been channeling hints of Nineties-inspired fashion for a while now, yet always infusing them with dashes of the Seventies and the Eighties. For his Max Mara spring/summer 2017 collection, however, he solely focused on the Nineties, catapulting us back in what appears to be the fashion industry’s decade of the moment.
While earlier this year, for the Max Mara fall/winter 2016-17 collection, he focused on super heroine figures, this time around he transposed this motif to a sort of near-future elegant dystopia, with unapologetically wearable garments that, however, are mostly closer to haute couture than ready-to-wear.
His previous collection celebrated all of those women who had the chance to study, create and be powerful during the Twenties, with the lines and overall style of the proposals being inspired by the Bauhaus movement (women were allowed to attend design and art courses at Bauhaus, in Germany). This lineup emotionally looks up to a (hopefully non-so-) distant future, when women are not automatically considered as a weaker gender, and are therefore equally celebrated as men are.
With futurism being at the core of this Max Mara spring 2017 collection, Max Mara’s signature harmoniously constructed silhouettes shifted from more modern constructivism-inspired figures to fluid and sinuous post-modernist ones, the appliqués and cuts of which got emphasized in their futuristic appeal with sleek fabrics, metallic materials and ethereally lightweight sheer embellishments.
Although being heavily futuristic, the 43-piece collection leaves some room for urban-chic and even athleisure-inspired ensembles too, with even a few romantic pieces tracing us back to Max Mara’s most bon-ton signature staples.
The Max-Mara spring/summer 2017 line-up could be, in fact, divided into three main sections, with each section featuring the same energy and well-tailored style as the previous one. The first part is all about futurism at its purest, with otherworldly slip dresses, goddess-like frocks and elongating jumpsuits dominating the scene.
Princess Leia Organa-inspired dresses (I hope Griffiths drew inspiration from her) revamp the first section with shorter hems and more billowy lines, as well as with fanciful bright white shades. Wide belts cinched at the waists create common fil rouge throughout this whole section, while subtle botanical patterns introduce us to the second one.
The second part takes Nineties-inspired retro-futuristic vibes and translates them to more urban-chic aesthetics, which inevitably took ready-to-wear silhouettes and overwhelmed them with loads of athleisure patterns. Botanical prints spice up each one of the proposals with a strong street style allure, only to be interrupted by few total-black outfits and office-ready attire options that undeniably exude Max Mara’s historic contemporary appeal.
The collection’s third part came then unexpectedly, as it featured neither futuristic vibes, nor athleisure-infused statement pieces. Before introducing us to this third section, Griffiths took the time to experiment with monochrome, bold urban-chic jumpsuits, available in bright blue, red, white and yellow (which already are some of next summer’s must-have colors).
Then, after treating us to transitional animal garments, he finally welcomed the Max Mara spring 2017 collection’s most ‘conventionally summer-ready’ designs, here finished off with delicate floral embroideries, boho-chic frocks, and fairy butterfly sleeves. The lineup thus drew to a close in the most delicate, feminine way ever, charming us with almost magical vibes from the natural world.
With his Max Mara spring/summer 2017 collection, Ian Griffiths confirmed once again that he is one of those few designers who understand any woman’s needs, and we honestly couldn’t be happier.
Photos courtesy of Vogue
It’s time for a few comebacks today! After Keira Knightley’s campaign for Chanel, Gigi Hadid is following a similar path, joining forces with Max Mara again and posing for the label’s accessories fall 2016 ad campaign.
The talented model already had a chance to strike poses for Max Mara’s fall 2015 campaign, where she channeled her Marilyn Monroe attitude. As for this accessory campaign, both the Italian giant and the American model opted for something different, creating Nineties-inspired looks rather than Fifties ones.
Captured by iconic fashion photographer Steven Meisel (a longtime habitué at Max Mara’s studios), the campaign shows Gigi Hadid all dressed up in curve-hugging green, beige and dark brown outfits with fishnet detailing, which undeniably complements her beauty and toned figure as well. Her hair looks slightly laid-back with the iconic ‘wet effect’ many girls liked to sport in the Nineties, while her makeup is all natural and shimmery.
As for the overall results, we could fairly state that hairstylist Guido Palau’s and makeup artist Pat McGrath’s efforts will be praised during this upcoming season, when we admire similar looks down the autumnal streets.
Bronzed and warm, Gigi Hadid’s outfits and makeup perfectly recall the label’s signature color palette as well, which overall embodies Max Mara’s sophisticated urban style and iconic modern accessories. Gigi Hadid is seen sporting some of Max Mara’s must haves from the fall 2016 runway collection, such as dramatic cat-eye sunglasses (here revamped with the use of a golden and ivory frame), the Whitney Bag and the JBag, both of which feature a common oversized geometric silhouette and fine leather finishes.
Perfectly balanced, all of the pictures of the Max Mara accessories fall 2016 campaign manage to accentuate Gigi Hadid’s astounding natural beauty and the brand’s statement designs, following the much-acclaimed trending topic that encourages seasonal campaigns to be more artistic rather than a mere marketing form of a brand’s products.
A similar result is seen, for instance, in Gigi Hadid’s other campaigns for the fall 2016 season, including Versace’s (where Gigi poses with friend and indefatigable coder Karlie Kloss) and Stuart Weitzman’s ads.
Following in the footsteps of Stella Tennant and Linda Evangelista, who recently posed for some of the Italian fashion house’s campaigns, Gigi Hadid is slowly becoming one of Max Mara’s muses, and we bet we will see her in more of the upcoming Max Mara fashion shows and ad campaigns.
Photos courtesy of Max Mara
Max Mara’s spring/summer 2016 collection was titled “A Sea Tale,” due to its heavy nautical theme. We were ensnared by the brand’s classically impeccable design and execution, so we have been waiting (as patiently as possible) for the campaign to be released to see the clothing in a new medium. Mario Sorrenti was tapped to photograph the Max Mara spring 2016 campaign, and the photoshoot is featuring “Queen of Cool” Danish model Freja Beha Erichsen.
The model lived up to her nickname with her photos, and makes all of the garments she was placed in look stunning and, well, cool. Erichsen has that classic-cool look, where she can embody whatever fashion era or style she is placed into, making her such a versatile woman to work with in the industry. When all was said and done, the campaign had taken a leaning to the ’70s era, working well with the nautically styled stars and stripes of the collection.
There were a great many one-color numbers in the line, but it was the stars and stripes that were featured in the campaign in the end. They evoked the ’70s with slightly bell-bottomed trousers and chunky sweaters, and all the way to the glasses accessorizing the looks. Nude nails and slightly disheveled hair characterized the model, keeping everything classic and easy to transform across the decades. To put it simply, Erichsen was able to just be herself for the photoshoot; she just happened to be wearing some of Max Mara’s stunning new looks for the spring/summer seasons.
From how nautical the runway showing was, we expected there to be some hints to the ocean, but the only real nod was through a roped strap, from one of the line’s handbags. There’s no complaint here on our end, but the direction the campaign took was rather surprising indeed. A white backdrop with graphic black stars being the only thing to add texture to the shoot, the runway show seemed to promise such an upbeat campaign.
Color was not all too plentiful in the runway collection, but it still did carry a strong presence. Yet, that area was void in the Max Mara SS 2016 campaign. In fact, the only break from the black and white mold of the campaign was for other still-neutral colors, completely leaving out the vibrant red, yellow, and blue surprise pieces that walked the catwalk.
But with the Queen of Cool on your side, there’s really no need to shock the audience. Erichsen’s casting was a smart choice for the Max Mara brand, especially since this was the route they decided to go for their collection’s release. All the consumer needs to keep in mind is that Max Mara still knows how to keep things cool, even 65 years later.
Photos courtesy of Max Mara