After so many collaborations with famous brands, we can finally get a piece of Alexa’s unique style from her signature label ALEXACHUNG. We already had a sneak peek of Alexa Chung’s eponymous label and now the entire Pre-Fall 2017 Collection is out.
The 33-year old It girl decided to hold her first show at the most unexpected place. Namely, Alexa presented her collection in a Danish Church next to Regent’s Park in London. The presentation felt like a wedding and Alexa has an explanation why.
“I’ve been to a billion weddings recently. There’s a big demand for tea dresses in my life!’ ” She tells Vogue.
She doesn’t have any plans to get married soon but she could definitely see her friends wearing the pieces.
To make the atmosphere even more authentic there was pink confetti shower and a ribboned old timer Mercedes convertible parked outside in the yard. The Capital Children Choir sang “Good Vibrations’ by The Beach Boys while the last bridal-appropriate creation paraded on the runway.
The Pre-fall 2017 Collection was full of denim pieces. This was not a surprise considering the fact that Alexa Chung is behind the designs. Just as her style the collection was full of contrast between masculine elements and girly details.
Opposite of the androgynous outfits that featured denim bottoms and sweatshirts, Alexa also presented girly long floral dresses paired with cute ballerina shoes.
Speaking of dresses we must mention the astonishing white bridal-like dress with a structured waist, ruffle short sleeves and a big ruffle that was framing the hemline. Alexa paired this creation with silver sparkly platform shoes and made the perfect wedding combination for the most unconventional brides.
Part of the collection had a strong rock n’ roll feel and resembled the style of the biggest style icons of all times. We could see that Alexa got inspired by the style of famous stars such as David Bowie, Brian Jones, and Marianne Faithfull.
Alexa is keeping herself busy working on her new drops in the studio full of professional designers in London. Soon the studio will be transferred to the De Beauvoir East End fashion hub. Believe it or not Alexa and her team are already working on their sixth collection.
All of the collections are see-now-buy-now collections and the price range is a bit high. This shouldn’t be a concern for Alexa considering her strong fashion influence. She also admitted that she didn’t take any technical lessons because she likes to design on the emotional side. The most important thing to Alexa is how a certain creation makes her feel.
Photo Courtesy of Vogue