We already have “Chanel Beach” on our bucket list! The legendary Karl Lagerfeld threw another spectacular show, once again transforming the Grand Palais into a Chanel dream destination. Coco Chanel, the brand’s founder had a special bond with the beach. She would vacation in the seaside resort of Deauville in Normandy, so the beach was a huge inspiration for her collections.
Many talented beauty gurus such as James Charles, Patrick Starrr, and Manny MUA proved that makeup isn’t exclusive to ladies. These bold personalities brought revolution to the world of beauty by making men in makeup more represented and accepted. It seems that the beauty industry is finally realizing that men deserve to play with makeup as much as women. The latest brand to bring innovation into the crowded beauty market is Chanel. The luxury label is working on a launch that is aimed towards men. Boy de Chanel is the upcoming makeup line for men by Chanel.
Chanel is expanding its family. The luxury brand added a new member to its high-end community. And this time is a face you’ve been seeing in their front rows for several decades. Actress Penelope Cruz is officially the new ambassador of the label. The news was announced yesterday, the same day as Chanel’s Fall 2018 Couture show in Paris.
Chanel doesn’t do things in a mainstream way. The fashion house is known for its opulent runway shows that leave everyone in awe. Chanel’s resort shows have traveled all around the world from Cuba to Scotland. But for the latest show, the fashion house traveled through time. The brand’s Resort 2018 runway show that took place at the Grand Palais in Paris paid homepage to the Greek architecture. Now Chanel brought its Resort 2018 show in Nordstrom in Seattle just in time for the holidays. Life-like stone columns brought the Greek spirit to the Grand Palais where models flaunted ensembles in a similar aesthetic. Chanel took care of every detail for its cruise show and the spectators experienced a real spectacle. It seems that no one could get over the Greek-themed cruise show, so Chanel decided to bring it back in its Nordstrom ephemeral boutique (Chanel prefers this term over “pop-up store“).
Instead of the stone columns, Chanel opted for a more contemporary design for its temporary boutique. There are metal wire columns all over the space done in gold, rose gold and beige that add a modernistic vibe to the store. The setting feels minimalistic and luxury, which makes it a dream place for the avid Chanel shopper. The Chanel’s ephemeral store is the perfect way to display the fashion house’s cruise offerings that feature both modern and ancient style elements. Everybody remembers the chic gladiator shoes that models wore at the show back in May. Good news: you’ll be able to put your hands on those and more exciting items at the Chanel’s Nordstrom pop-up store. The store offers carefully selected pieces from the brand’s Resort 2018 collection.
Nordstrom regulars are very excited because they will get a chance to shop Chanel for the first time in this store. The location was chosen because according to Joyce Green, Chanel’s executive vice president of fashion, the dynamics of Seattle corresponds with the youthful spirit of the brand’s latest cruise collection. Chanel also wanted to connect on a more personal level with the Seattle local clients as well as visitors.
The ephemeral boutique will be open to the public from November 29th to December 10th. The store is worth visiting even if you are not in Seattle at the moment. You’ll get a chance to step into a Greek luxury fairytale directed by Chanel. It’s been a while since Chanel opened a temporary boutique in the U.S. The first ephemeral shop was opened in Aspen in 2014 for the Métiers d’Arts Paris-Dallas collection.
Karl Lagerfeld doesn’t like to explain his designs. Honestly, there is no such need. Each of his pieces already has a powerful message. For the Spring 2018 show for Chanel Karl Lagerfeld transformed Grand Palais into scenic place in the South of France. For the setting of the venue, Lagerfeld got inspired by the breathtaking waterfalls of the Gorges du Verdon. The nature-inspired setting of the venue felt relaxing and calming. It was the final day of Paris Fashion Week as well as the fashion month. Kaia Gerber had the honors to open Chanel’s show.
Even the clothes followed the same story. Models flaunted clear plastic thigh-high boots that blended seamlessly with the waterfall-inspired collection. Opposite of the relaxing vibe the clothes had, we could sense their delicacy. Fringes, ruffles, embellishments and other tiny details spiced up the pieces. The impeccable technical skills of Chanel‘s team made the designs intricate but with an effortless vibe. As Lagerfeld explained, the fabrics used for the collection were unique. Apparently, the fabrics were all made by Chanel, in-house. So you couldn’t buy them elsewhere.
Chanel’s well-known tweed was all over the collection. But this time the clear plastic was in the spotlight. Besides the plastic boots, there were plastic capes and other details. Karl Lagerfeld isn’t a fan of going through archives. Anyway, when we talk of plastic in the fashion industry, we can’t forget what was happening in Paris in 1967. Andre Courreges and Paco Rabanne debuted new materials in fashion among which was the plastic. Chanel’s Spring 2018 collection and their designs at that time besides plastic have one more thing in common-optimism.
Besides all the optimism, there was a soft political shadow on the collection. Lagerfeld didn’t say anything in particular, but the current rise of neo-nazism in Germany, the country of his birth had an impact on his mood while designing the spring 2018 offerings for Chanel.
“Germany, when I was eighteen, was not so funny. So was there a political shadow behind this optimistic collection too? If you will, yes. “I don’t make explanations of what I design. I am not a philosopher who leaves notes on seats. You watch; you can see what you want,’ the designer said after the show.
Anyway, the unwanted situation in Germany couldn’t beat his optimism. After all, the main inspiration for Chanel 2018 collection came from mother nature. Each design seemed like a piece of nature transformed into clothing.
Photo Credit: Yannis Vlamos / Indigital. tv